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Cat Food in Germany

  • May 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Cats are highly popular pets amongst German consumers, especially those living in relatively small apartments in cities, or where dogs are not allowed as pets. Even though they are often considered to be less interactive than dogs, many cat owners still love to play with and train their cats, or simply establish a close and positive relationship with them. Regular interaction is as important as providing a healthy and balanced diet for them. As a result, treats is set to register further strong...

Euromonitor International’s Cat Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cat Food in Germany
CAT FOOD IN GERMANY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2011-2016
Table 2 Cat Population 2011-2016
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Table 4 Sales of Cat Food by Category: Volume 2011-2016
Table 5 Sales of Cat Food by Category: Value 2011-2016
Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Summary 1 Cat Food by Price Band 2016
Fressnapf Tiernahrungs GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 3 Fressnapf Tiernahrungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Brandenburg
Private Label
Summary 4 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Tiernahrungs GmbH: Competitive Position 2015
Vitakraft-werke Wührmann and Sohn GmbH and Co Kg in Pet Care (germany)
Strategic Direction
Key Facts
Summary 6 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Key Facts
Competitive Positioning
Summary 7 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Competitive Position 2015
Executive Summary
2016 Is Another Good Year for Pet Care in Germany
Elevated Status of Pets Drives Product Sophistication and Sales
Multinationals Face Growing Challenges
Specialist Retailers Hold the Fort for Store-based Retailers
Steady Growth Through Innovation Anticipated for Pet Care
Key Trends and Developments
Higher Pet Standards and Status Lead To Further Growth
Emotional Product Placement Leads To the Increased Success of Store-based Retailers
Just Like Humans - Natural and Green Solutions for Pets
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources












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