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Cat Food in Norway

  • July 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

The humanisation trend is set to continue to shape the category of cat food in Norway in 2015. In conjunction with a steadily increasing cat population, the attitudes of Norwegian cat owners towards their cats are continuing to show signs of following dog owners where cats are treated like members of the family, with this being reflected in the quality and kind of food being fed to cats. This is likely to lead to the continued strong performance of cat treats in 2015, as well as further...

Euromonitor International's Cat Food in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cat Food in Norway
CAT FOOD IN NORWAY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2010-2015
Table 2 Cat Population 2010-2015
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015
Category Data
Table 4 Sales of Cat Food by Category: Volume 2010-2015
Table 5 Sales of Cat Food by Category: Value 2010-2015
Table 6 Sales of Cat Food by Category: % Volume Growth 2010-2015
Table 7 Sales of Cat Food by Category: % Value Growth 2010-2015
Table 8 Sales of Premium Cat Food by Category: Value 2010-2015
Table 9 NBO Company Shares of Cat Food: % Value 2010-2014
Table 10 LBN Brand Shares of Cat Food: % Value 2011-2014
Table 11 LBN Brand Shares of Cat Treats: % Value 2011-2014
Table 12 Forecast Sales of Cat Food by Category: Volume 2015-2020
Table 13 Forecast Sales of Cat Food by Category: Value 2015-2020
Table 14 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020
Felleskjøpet Agri SA in Pet Care (norway)
Strategic Direction
Key Facts
Summary 1 Felleskjøpet Agri SA: Key Facts
Summary 2 Felleskjøpet Agri SA: Operational Indicators
Competitive Positioning
Summary 3 Felleskjøpet Agri SA: Competitive Position 2014
Hill's Pet Nutrition Norway As in Pet Care (norway)
Strategic Direction
Summary 4 Hill's Pet Nutrition Norway AS: Key Facts
Summary 5 Hill's Pet Nutrition Norway AS: Operational Indicators
Competitive Positioning
Summary 6 Hill's Pet Nutrition Norway AS: Competitive Position 2014
Executive Summary
Solid Growth Continues in 2015
Health and Wellness Trend Increasing
Position of Multinationals Under Threat
Specialist Retailers Under Threat
Solid Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Humanisation Trend Leading To Premiumisation
Health and Wellness Trend Growing in Importance Within Pet Care
Strong Norwegian Economy Driving Growth of Pet Care
Market Indicators
Table 16 Pet Populations 2010-2015
Market Data
Table 17 Sales of Pet Food by Category: Volume 2010-2015
Table 18 Sales of Pet Care by Category: Value 2010-2015
Table 19 Sales of Pet Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Pet Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Pet Food: % Value 2010-2014
Table 22 LBN Brand Shares of Pet Food: % Value 2011-2014
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
Table 26 Distribution of Pet Care by Format: % Value 2010-2015
Table 27 Distribution of Pet Care by Format and Category: % Value 2015
Table 28 Distribution of Dog and Cat Food by Format: % Value 2010-2015
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2015
Table 30 Forecast Sales of Pet Food by Category: Volume 2015-2020
Table 31 Forecast Sales of Pet Care by Category: Value 2015-2020
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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