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Deodorants in Denmark

  • April 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Health and wellness trends, which have had a major impact on a wide range of Danish industries over the last 2-3 years, have become more influential in deodorants. With few growth opportunities in this mature category, manufacturers have attempted to create a link between healthy lifestyles and their deodorant products. For example, Unilever Danmark now runs the Do:More campaign for Rexona, with a number of different activities such as kayaking, running and sky-diving being linked to the brand.

Euromonitor International's Deodorants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Denmark
DEODORANTS IN DENMARK
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
L'Oreal Danmark A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 1 L'Oreal Danmark A/S: Key Facts
Summary 2 L'Oreal Danmark A/S: Operational Indicators
Competitive Positioning
Summary 3 L'Oreal Danmark A/S: Competitive Position 2015
Matas A/S in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Matas A/S: Private Label Portfolio
Competitive Positioning
Sæther A/s, E in Beauty and Personal Care (denmark)
Strategic Direction
Key Facts
Summary 7 E Sæther A/S: Key Facts
Summary 8 E Sæther A/S: Operational Indicators
Competitive Positioning
Summary 9 E Sæther A/S: Competitive Position 2015
Executive Summary
Sluggish Growth for Beauty and Personal Care in Denmark in 2015
Increase in Demand for Natural Ingredients
Competition Intensifies As Consumers Look for Better Value for Money
Multi-functionality Is Key To New Product Development
Better Times Ahead
Key Trends and Developments
Multi-functionality Becomes More Ubiquitous
Health and Wellness Trends Remain Influential
Stuttering Danish Economy Affecting Consumer Demand
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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Related Market Segments :

Sets And Kits
Deodorant

ref:plp2016

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