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Deodorants in Nigeria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Demand for deodorants is increasing in Nigeria despite the use of deodorants not being traditional among the country’s population due to the low spending power of most consumers. However, with growing urbanisation and the increases being seen in formal employment, deodorants are becoming increasingly visible in a wide variety of retail outlets, including chained supermarkets such as Shoprite and Park ‘n’ Shop.

Euromonitor International's Deodorants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in Nigeria
DEODORANTS IN NIGERIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2015-2020
Executive Summary
Poor GDP Growth in 2015 Has A Negative Impact on Growth in Beauty and Personal Care
Beauty and Personal Care Performs Well As the Young Urban Population Grows
the Competitive Landscape Is Evolving As Competition Increases
Oral Care Sees Strong Activity in Terms of New Product Development
Positive Growth Expected Over the Forecast Period As the Population Is Set To Boom
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources












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