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Depilatories in Kenya

  • June 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

In Kenya, depilatories are considered to be luxury products and sales in the category target mainly high-income consumers. This situation is changing, however, as growth in the highly aspirational middle class with high disposable incomes and the rapid expansion of supermarkets and hypermarkets, the main distribution channels for depilatory products in Kenya, promoted value and volume growth in the category in 2015. Furthermore, the increasingly wide variety of products on offer in the category...

Euromonitor International's Depilatories in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Depilatories in Kenya
DEPILATORIES IN KENYA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Category Data
Table 1 Sales of Depilatories by Category: Value 2010-2015
Table 2 Sales of Depilatories by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Depilatories: % Value 2011-2015
Table 4 LBN Brand Shares of Depilatories: % Value 2012-2015
Table 5 Forecast Sales of Depilatories by Category: Value 2015-2020
Table 6 Forecast Sales of Depilatories by Category: % Value Growth 2015-2020
Haco Tiger Brands (ea) Ltd in Beauty and Personal Care (kenya)
Strategic Direction
Key Facts
Summary 1 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 2 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
Table 7 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 9 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 10 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 19 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources












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