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Dishwashing in Bulgaria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

During 2015, hand dishwashing was still the biggest within Bulgarian dishwashing, with a value sales split of 62% of total value sales and 87% of total volume sales. Automatic dishwasher penetration is steadily improving yet the rates are low enough that hand dishwashing is still the norm. While hand dishwashing is saturated and mature, automatic dishwashing is recording far more dynamic development.

Euromonitor International’s Dishwashing in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Bulgaria
DISHWASHING IN BULGARIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Dm Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Dm Bulgaria EOOD: Key Facts
Summary 2 Dm Bulgaria EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Dm Bulgaria EOOD: Private Label Portfolio
Competitive Positioning
Summary 4 Dm Bulgaria EOOD: Competitive Position 2015
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Ficosota Syntez OOD: Key Facts
Competitive Positioning
Summary 6 Ficosota Syntez OOD: Competitive Position 2015
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Mexon OOD: Key Facts
Summary 8 Mexon OOD: Operational Indicators
Competitive Positioning
Summary 9 Mexon OOD: Competitive Position 2015
Procter and Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Bulgaria EOOD: Key Facts
Summary 11 Procter and Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 12 Procter and Gamble Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth Continues To Slow Down But Remains Positive
Innovations Lead the Way
Advertising Remains the Primary Tool of Marketers
Specialised Retailers Exhibit Strong Influence
Price Competition Threatens Long-term Growth
Key Trends and Developments
Resilience of Consumer Choice for Home Care Performance
the Power of Innovation
the Growing Influence of Private Label As A Trendsetter
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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