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Dishwashing in Costa Rica

  • February 2016
  • -
  • Euromonitor International
  • -
  • 15 pages

In 2015, current value sales increased by 6% to reach CRC5.4 billion. Hand dishwashing continued to account for a 96% value share of the category. Automatic dishwashing penetration is still incipient in the country, and is mostly present among high-income consumers. Innovation is already evident in hand dishwashing with attempts by companies to increase value. In this regard, the most innovative format is liquid as a substitution of pastes. Among liquid formats, specific features such as...

Euromonitor International's Dishwashing in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Costa Rica
DISHWASHING IN COSTA RICA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Henkel Costa Rica Ltda in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Henkel Costa Rica Ltda: Key Facts
Competitive Positioning
Summary 2 Henkel de Costa Rica Ltda: Competitive Position 2015
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 3 Irex de Costa Rica SA: Key Facts
Competitive Positioning
Summary 4 Irex de Costa Rica SA: Competitive Position 2015
Executive Summary
Polarised Growth
Retailers Push for Price Competition
Local Companies Boost Sales With Innovation
Balance Between Modern and Traditional Retailers
Stable Growth To Be Driven by Increased Per Capita Consumption
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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