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Dishwashing in Morocco

  • January 2016
  • -
  • Euromonitor International
  • -
  • 18 pages

Dishwashing in Morocco recorded 9% current value growth in 2015. Growth in this category was stimulated mainly by the rising purchasing power of Moroccan households due to a government campaign to consistently increase wages and salaries which has been in operation since 2011. Furthermore, the high numbers of products on offer in the category and the growing numbers of supermarkets and hypermarkets opening in Morocco also contributed to the strong growth recorded in dishwashing during 2015.

Euromonitor International’s Dishwashing in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dishwashing in Morocco
DISHWASHING IN MOROCCO
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Delta Hygiene in Home Care (morocco)
Strategic Direction
Key Facts
Summary 1 Delta Hygiene: Key Facts
Summary 2 Delta Hygiene: Operational Indicators
Competitive Positioning
Summary 3 Delta Hygiene: Competitive Position 2015
Executive Summary
Home Care in Morocco Sustained A Positive Growth in 2015
Innovation and Diversification Continue To Drive Sales in Home Care in Morocco in 2015
Procter and Gamble North West Africa Continues To Lead Sales in Home Care in 2015
Independent Small Grocers Still Account for the Bulk of Home Care Sales
Home Care Is Expected To Sustain Strong Positive Growth Over the Forecast Period
Key Trends and Developments
Consumer and Retail Trends in Morocco
Business Environment in Morocco
Demand for Ecological Products in Morocco
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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