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Dog Food in Belgium

  • June 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

The population of mid-sized and large dog breeds declined in 2015, a trend likely to continue into 2016. As a result, volume sales of dog food dropped during the year. Dog owners are opting for smaller breeds due to space restrictions in their homes, with many people living in apartments in urban areas where space is more limited. However, the premiumisation and humanisation trends did lead to an increase in value sales.

Euromonitor International’s Dog Food in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Belgium
DOG FOOD IN BELGIUM
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Dog Food by Price Band 2016
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Mars Belgium NV SA in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 2 Mars Belgium NV SA: Key Facts
Competitive Positioning
Summary 3 Mars Belgium NV SA: Competitive Position 2015
Maxi Zoo Belgium Bvba in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 4 Maxi Zoo Belgium BVBA: Key Facts
Summary 5 Maxi Zoo Belgium BVBA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 6 Maxi Zoo Belgium BVBA: Private Label Portfolio
Competitive Positioning
Nestle Purina Petcare SA NV in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 7 Nestle Purina PetCare SA NV: Key Facts
Competitive Positioning
Summary 8 Nestle Purina PetCare SA NV: Competitive Position 2015
Vitakraft SA NV in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 9 Vitakraft SA NV: Key Facts
Competitive Positioning
Summary 10 Vitakraft SA NV: Competitive Position 2015
Executive Summary
Pet Care Market Performance in 2016
Premiumisation and Humanisation
Premium Pet Food Registers Higher Growth Than Economy and Standard-priced Ranges
Supermarkets Remains the Most Popular Channel for Pet Care
Demand for Fresh and Natural Products Is Set To Boost Premium Sales
Key Trends and Developments
Growing Focus on Healthy Eating in Pet Care
Modern Grocery Retailers Fit the Bill As Consumers Demand Convenience
Stronger Regulation Covering Pet Food With Medicinal Properties
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 11 Research Sources












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