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Dog Food in Italy

  • May 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Pet humanisation is not a new trend in Italy, with dog owners often treating their animals like children. While in recent years this trend was clearly visible in the type of accessories and lifestyle that owners imposed on their pets, in 2015 this attitude also included health and wellness. As Italian consumers purchased organic and local food for themselves, as they are perceived as healthier and less processed, they looked for Italian-made and natural products for their dogs.

Euromonitor International’s Dog Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Italy
DOG FOOD IN ITALY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Dog Food by Price Band 2016
Category Data
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Conagit SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 2 Conagit Spa: Key Facts
Summary 3 Conagit Spa: Operational Indicators
Competitive Positioning
Summary 4 Conagit Spa: Competitive Position 2015
Monge and C SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 5 Monge and C Spa: Key Facts
Summary 6 Monge and C Spa: Operational Indicators
Competitive Positioning
Summary 7 Monge and C. Spa: Competitive Position 2015
Morando SpA in Pet Care (italy)
Strategic Direction
Key Facts
Summary 8 Morando Spa: Key Facts
Summary 9 Morando Spa: Operational Indicators
Competitive Positioning
Summary 10 Morando Spa: Competitive Position 2015
Executive Summary
Pet Care Continues To Grow, But More Moderately
New Treats and Mixers Appear on the Market
International Players Continue To Lead, Although Reshuffles Are Expected
Diversification Is Key for Pet Specialists
Pet Nutrition Trends Towards Health and Wellness
Key Trends and Developments
Small Dogs Increasingly Favoured
Official Pet Civil Registry To Locate Lost Pets
Indoor Living Represents A Sales Opportunity
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 11 Research Sources












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