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Dog Food in Norway

  • July 2015
  • -
  • Euromonitor International
  • -
  • 31 pages

Premiumisation was the most important factor affecting the category of dog food in Norway in 2014. An increasing number of Norwegian consumers continued to spend larger proportions of their incomes on their dogs, as these pets gained increasing significance in the family home. This was manifested in a continuation of the trends that have resulted in sharp increases in sales of premium level dog food in Norway. Manufacturers are likely to respond to this to an even greater degree with products...

Euromonitor International's Dog Food in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Norway
DOG FOOD IN NORWAY
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2010-2015
Table 2 Dog Population 2010-2015
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015
Category Data
Table 4 Sales of Dog Food by Category: Volume 2010-2015
Table 5 Sales of Dog Food by Category: Value 2010-2015
Table 6 Sales of Dog Food by Category: % Volume Growth 2010-2015
Table 7 Sales of Dog Food by Category: % Value Growth 2010-2015
Table 8 Sales of Premium Dog Food by Category: Value 2010-2015
Table 9 NBO Company Shares of Dog Food: % Value 2010-2014
Table 10 LBN Brand Shares of Dog Food: % Value 2011-2014
Table 11 LBN Brand Shares of Dog Treats: % Value 2011-2014
Table 12 Forecast Sales of Dog Food by Category: Volume 2015-2020
Table 13 Forecast Sales of Dog Food by Category: Value 2015-2020
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020
Felleskjøpet Agri SA in Pet Care (norway)
Strategic Direction
Key Facts
Summary 1 Felleskjøpet Agri SA: Key Facts
Summary 2 Felleskjøpet Agri SA: Operational Indicators
Competitive Positioning
Summary 3 Felleskjøpet Agri SA: Competitive Position 2014
Hill's Pet Nutrition Norway As in Pet Care (norway)
Strategic Direction
Summary 4 Hill's Pet Nutrition Norway AS: Key Facts
Summary 5 Hill's Pet Nutrition Norway AS: Operational Indicators
Competitive Positioning
Summary 6 Hill's Pet Nutrition Norway AS: Competitive Position 2014
Salgscompagniet As in Pet Care (norway)
Strategic Direction
Key Facts
Summary 7 SalgsCompagniet AS: Key Facts
Summary 8 SalgsCompagniet AS: Operational Indicators
Competitive Positioning
Summary 9 SalgsCompagniet AS: Competitive Position 2014
Executive Summary
Solid Growth Continues in 2015
Health and Wellness Trend Increasing
Position of Multinationals Under Threat
Specialist Retailers Under Threat
Solid Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Humanisation Trend Leading To Premiumisation
Health and Wellness Trend Growing in Importance Within Pet Care
Strong Norwegian Economy Driving Growth of Pet Care
Market Indicators
Table 16 Pet Populations 2010-2015
Market Data
Table 17 Sales of Pet Food by Category: Volume 2010-2015
Table 18 Sales of Pet Care by Category: Value 2010-2015
Table 19 Sales of Pet Food by Category: % Volume Growth 2010-2015
Table 20 Sales of Pet Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Pet Food: % Value 2010-2014
Table 22 LBN Brand Shares of Pet Food: % Value 2011-2014
Table 23 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
Table 24 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
Table 25 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
Table 26 Distribution of Pet Care by Format: % Value 2010-2015
Table 27 Distribution of Pet Care by Format and Category: % Value 2015
Table 28 Distribution of Dog and Cat Food by Format: % Value 2010-2015
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2015
Table 30 Forecast Sales of Pet Food by Category: Volume 2015-2020
Table 31 Forecast Sales of Pet Care by Category: Value 2015-2020
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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