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Fragrances in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

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Several new fragrance launches occurred in 2015 in Morocco, such as Poudré, from Chanel, and Trésor Midnight Rose, from Lancôme. Local official distributors have effective strategies for promotion and distribution, and benefit from the fact that producers usually hire celebrities to advertise a new perfume, which is persuasive and attractive for consumers.

Euromonitor International's Fragrances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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