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Hair Care in Costa Rica

  • June 2015
  • -
  • Euromonitor International
  • -
  • 25 pages

Innovation was again the most important driver of growth in hair care in 2014. New brands and products emerged, and the majority of them featured advanced technology and segmented solutions (according to hair type, specific needs and combined benefits), especially in hair loss treatments and styling agents. In the case of shampoos, investment was also seen in terms of new images (designs and dispensers), alternative sizes (travel packs) and special promotions (including gifts with purchase and...

Euromonitor International’s Hair Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hair Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Hair Care in Costa Rica
HAIR CARE IN COSTA RICA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2009-2014
Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
Table 9 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
Table 10 Forecast Sales of Hair Care by Category: Value 2014-2019
Table 11 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
Table 12 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Cefa Corporación SA in Beauty and Personal Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Cefa Corporación SA: Key Facts
Competitive Positioning
Summary 2 Cefa Corporación SA: Competitive Position 2014
Grupo Moreno SA in Beauty and Personal Care (costa Rica)
Strategic Direction
Key Facts
Summary 3 Grupo Moreno SA: Key Facts
Summary 4 Grupo Moreno SA: Operational Indicators
Company Background
Chart 1 Super Salon in Cartago
Internet Strategy
Private Label
Competitive Positioning
Summary 5 Grupo Moreno SA: Competitive Position 2014
Executive Summary
Modest Growth Due To the Ongoing Economic Uncertainty
Beauty and Personal Care Enjoys Upward Momentum
Retailers Work on Strategies To Improve the Customer Experience
Multi-benefits and Added-value Dominate New Product Developments in 2014
Growth Is Anticipated To Be Sustained by A Combination of Factors
Market Data
Table 13 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 15 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources












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