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Incontinence in South Korea

  • April 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

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Incontinence recorded 8% current value growth in 2015, and is seen as a category with high potential within the total tissue and hygiene industry. With a rapidly ageing population and growing demand for incontinence products, changing the negative perception of using incontinence products is the major challenge for leading players. The industry pioneer of Yuhan Kimberly Co continued to launch TV advertisements using celebrity models for its brand Depend Style to familiarise consumers with their...

Euromonitor International's Incontinence in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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