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Laundry Care in Costa Rica

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Liquid detergents continued to set the pace in terms of new developments during 2016, which helped to increase the penetration of these products amongst a broader base of mid income buyers. These consumers are attracted by the differentiated performance of these products, which are often seen to work better with modern laundry machines, as well as the money saving possibilities as users become more familiar with appropriate dilution rates. Pricing strategies, appealing aromas, stain removing pro...

Euromonitor International’s Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Costa Rica
LAUNDRY CARE IN COSTA RICA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Henkel Costa Rica Ltda in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Henkel Costa Rica Ltda: Key Facts
Competitive Positioning
Summary 2 Henkel de Costa Rica Ltda: Competitive Position 2016
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 3 Irex de Costa Rica SA: Key Facts
Competitive Positioning
Summary 4 Irex de Costa Rica SA: Competitive Position 2016
SC Johnson De Centroamerica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 5 SC Johnson de Centroamerica SA: Key Facts
Competitive Positioning
Summary 6 SC Johnson de Centroamerica SA: Competitive Position 2016
Executive Summary
Organic Growth and Affordable Value Proposals Set the Pace During 2016
Product Specialisation and Hygiene Claims Consolidate As Major Trends
Competition Levels Continue To Increase Within Home Care During 2016
Modern Grocery Outlets Keep Gaining Penetration During 2016
Home Care Demand Shall Keep Its Growth Inertia Over the Next Five Years
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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