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The positive birth rate in 2009 was predicted to have a strong impact on sales especially on new born nappies/diapers. However, due to the economic crisis, consumers were less reluctant to buy products with lower prices, such as private label products or products in discounters. Strong promotions from the main manufacturers to support sales also led to a decrease in value sales. Euromonitor International's Nappies/Diapers/Pants in France r...More »
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TechNavio's analysts forecast the Global Diaper market to grow at a CAGR of 4.36 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increased average disposable ...
Hygiene industry is considered to be one of the most stable, non-cyclical markets . During the last century, the best way to provide baby care was cloth diapers until the concept of disposable diapers ...
Despite low birth rates and economic pressures, pregnancy and childbirth are celebrated more than ever. From the moment of conception, routines and shopping habits change radically and a growing “bump” ...
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