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Nappies/Diapers/Pants in Morocco

  • March 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

In Morocco, nappies/diapers/pants benefited from huge media coverage and intensive operations that targeted all consumer groups, including those living in rural areas. Indeed, those on low incomes developed awareness of these products and recorded a shift towards disposable baby care products. The shift was due to these products having health advantages and being offered at affordable prices, in particular because independent small retailers offered to sell them by the unit, which is important i...

Euromonitor International’s Nappies/Diapers/Pants in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Disposable Pants, Nappies/Diapers.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Nappies/Diapers/Pants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Nappies/Diapers/Pants in Morocco
NAPPIES/DIAPERS/PANTS IN MOROCCO
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Brior SA in Tissue and Hygiene (morocco)
Strategic Direction
Key Facts
Summary 1 Brior SA: Key Facts
Summary 2 Brior SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Brior SA: Competitive Position 2016
Executive Summary
Tissue and Hygiene Records A Positive Performance in 2016
Innovation and Availability Are the Key Trends
Strong Movement Towards Domestic Establishment of International Players
Distribution of Tissue and Hygiene Products Remains Unbalanced Among Channels
Strong Growth Expected Over the Forecast Period
Key Trends and Developments
Moroccan Market Represents An Attractive Destination for Many Multinationals
Afh Tissue and Hygiene Is Becoming Personalised and More Attractive
Communication Campaigns Are Resulting in A General Rise in Demand
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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