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Oral Care in Morocco

  • June 2015
  • -
  • Euromonitor International
  • -
  • 22 pages

Oral care in Morocco recorded a positive performance in 2014 with value growth of 8% due to several factors. Marketing campaigns around hygiene awareness and promotion and advertising through various mass media channels all contributed to growth. Wide distribution of oral care products, together with affordable prices due to the low cost of raw materials, and easy-to-use technologies, which maintained innovation and product segmentation, also supported sales...

Euromonitor International's Oral Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Oral Care in Morocco
ORAL CARE IN MOROCCO
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2011-2014
Table 9 LBN Brand Shares of Toothpaste: % Value 2011-2014
Table 10 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 12 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Executive Summary
Moroccans Are More Concerned About Their Appearance
Consumer Preference Shifts Towards Natural and Organic Products
Several Changes in Distribution Channels
Buying Behaviour Is Easily Affected by Sales Activities
Healthy Features Are Preferred Over Functionality
Key Trends and Developments
Natural/organic Beauty Products Gain in Popularity
Customers Have More Trust in Premium Brands
Direct Selling Gains Share Over the Review Period
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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