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Other Pet Food in Germany

  • May 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

After small declines in the population of small mammals in 2014 and 2015, these pets are expected to regain popularity in 2016 and the following years. Other small pets, including birds and fish, are likely to continue their slow but steady growth path in Germany, as especially in larger cities and many living complexes, larger pets such as cats and dogs are not allowed. In addition, many older people are not capable of taking care of a dog or even a cat any longer, as this often requires a lot...

Euromonitor International’s Other Pet Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Other Pet Food in Germany
OTHER PET FOOD IN GERMANY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2011-2016
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2011-2016
Table 3 Sales of Other Pet Food by Category: Value 2011-2016
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
Table 5 Sales of Other Pet Food by Category: % Value Growth 2011-2016
Table 6 LBN Brand Shares of Bird Food: % Value 2012-2015
Table 7 LBN Brand Shares of Fish Food: % Value 2012-2015
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
Table 10 Forecast Sales of Other Pet Food by Category: Value 2016-2021
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021
Fressnapf Tiernahrungs GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 1 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Brandenburg
Private Label
Summary 3 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Fressnapf Tiernahrungs GmbH: Competitive Position 2015
Vitakraft-werke Wührmann and Sohn GmbH and Co Kg in Pet Care (germany)
Strategic Direction
Key Facts
Summary 5 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Key Facts
Competitive Positioning
Summary 6 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Competitive Position 2015
Executive Summary
2016 Is Another Good Year for Pet Care in Germany
Elevated Status of Pets Drives Product Sophistication and Sales
Multinationals Face Growing Challenges
Specialist Retailers Hold the Fort for Store-based Retailers
Steady Growth Through Innovation Anticipated for Pet Care
Key Trends and Developments
Higher Pet Standards and Status Lead To Further Growth
Emotional Product Placement Leads To the Increased Success of Store-based Retailers
Just Like Humans - Natural and Green Solutions for Pets
Market Indicators
Table 13 Pet Populations 2011-2016
Market Data
Table 14 Sales of Pet Food by Category: Volume 2011-2016
Table 15 Sales of Pet Care by Category: Value 2011-2016
Table 16 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 17 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Pet Food: % Value 2011-2015
Table 19 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 23 Distribution of Pet Care by Format: % Value 2011-2016
Table 24 Distribution of Pet Care by Format and Category: % Value 2016
Table 25 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources












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