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Other Pet Food in Italy

  • May 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Other pet food products recorded consistent declines over the review period for a variety of reasons. Declining discretionary spending due to the recession, smaller homes, more stringent regulations for keeping pets in condominiums and urban areas in general all led to declines, while the humanisation of pets is a trend that Italians applied to cats and dogs, not to other pets. As a consequence, brands and private label allocated less shelf space to these products.

Euromonitor International’s Other Pet Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Other Pet Food in Italy
OTHER PET FOOD IN ITALY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Other Pet Population 2011-2016
Category Data
Table 2 Sales of Other Pet Food by Category: Volume 2011-2016
Table 3 Sales of Other Pet Food by Category: Value 2011-2016
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
Table 5 Sales of Other Pet Food by Category: % Value Growth 2011-2016
Table 6 LBN Brand Shares of Bird Food: % Value 2012-2015
Table 7 LBN Brand Shares of Fish Food: % Value 2012-2015
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
Table 9 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
Table 10 Forecast Sales of Other Pet Food by Category: Value 2016-2021
Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021
Executive Summary
Pet Care Continues To Grow, But More Moderately
New Treats and Mixers Appear on the Market
International Players Continue To Lead, Although Reshuffles Are Expected
Diversification Is Key for Pet Specialists
Pet Nutrition Trends Towards Health and Wellness
Key Trends and Developments
Small Dogs Increasingly Favoured
Official Pet Civil Registry To Locate Lost Pets
Indoor Living Represents A Sales Opportunity
Market Indicators
Table 13 Pet Populations 2011-2016
Market Data
Table 14 Sales of Pet Food by Category: Volume 2011-2016
Table 15 Sales of Pet Care by Category: Value 2011-2016
Table 16 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 17 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Pet Food: % Value 2011-2015
Table 19 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 20 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 22 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 23 Distribution of Pet Care by Format: % Value 2011-2016
Table 24 Distribution of Pet Care by Format and Category: % Value 2016
Table 25 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 27 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 28 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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