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Pet Products in Belgium

  • June 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

The premiumisation and humanisation trends led to high demand for luxury products in 2015, including pet products, with these trends set to continue shaping the category in 2016. However, sales of pet dietary supplements will continue to decline. Instead consumers will seek to keep their pets healthy through more advanced regular pet food products that are becoming increasingly segmented, featuring ingredients to suit particular breeds and pet ages, among others.

Euromonitor International’s Pet Products in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Products in Belgium
PET PRODUCTS IN BELGIUM
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pet Products by Category: Value 2011-2016
Table 2 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 3 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 4 Sales of Other Pet Products by Type: % Value 2011-2016
Table 5 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021
Mars Belgium NV SA in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 1 Mars Belgium NV SA: Key Facts
Competitive Positioning
Summary 2 Mars Belgium NV SA: Competitive Position 2015
Maxi Zoo Belgium Bvba in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 3 Maxi Zoo Belgium BVBA: Key Facts
Summary 4 Maxi Zoo Belgium BVBA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 5 Maxi Zoo Belgium BVBA: Private Label Portfolio
Competitive Positioning
Vitakraft SA NV in Pet Care (belgium)
Strategic Direction
Key Facts
Summary 6 Vitakraft SA NV: Key Facts
Competitive Positioning
Summary 7 Vitakraft SA NV: Competitive Position 2015
Executive Summary
Pet Care Market Performance in 2016
Premiumisation and Humanisation
Premium Pet Food Registers Higher Growth Than Economy and Standard-priced Ranges
Supermarkets Remains the Most Popular Channel for Pet Care
Demand for Fresh and Natural Products Is Set To Boost Premium Sales
Key Trends and Developments
Growing Focus on Healthy Eating in Pet Care
Modern Grocery Retailers Fit the Bill As Consumers Demand Convenience
Stronger Regulation Covering Pet Food With Medicinal Properties
Market Indicators
Table 7 Pet Populations 2011-2016
Market Data
Table 8 Sales of Pet Food by Category: Volume 2011-2016
Table 9 Sales of Pet Care by Category: Value 2011-2016
Table 10 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 11 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Pet Food: % Value 2011-2015
Table 13 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 17 Distribution of Pet Care by Format: % Value 2011-2016
Table 18 Distribution of Pet Care by Format and Category: % Value 2016
Table 19 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 21 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 22 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 8 Research Sources












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