Table of Contents
Pet products recorded a 12% increase in current value sales in 2015 to reach R$2.2 billion. Despite the tough economic situation, the category is developing through the pet humanisation trend, which enhances the perception that pets are family members and deserve to be treated well. Apart from added-value products, price increases as a consequence of economic instability in Brazil, characterised by high inflation and unfavourable currency exchange rates, also affected performance.
Euromonitor International's Pet Products in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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