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Pet Products in Germany

  • May 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

As pets’ roles in family life and society are likely to continue being significant, trends which gradually evolved over the review period are expected to prevail, and possibly even intensify in the course of 2016 and the following years. Pets are often kept as valued companions, or even as part of the family. In many cases they contribute to a more harmonious and balanced life, and continue to grow in relevance for health-related and educational purposes. Pets’ health, fitness and wellbeing are...

Euromonitor International’s Pet Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Products in Germany
PET PRODUCTS IN GERMANY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pet Products by Category: Value 2011-2016
Table 2 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 3 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 4 Sales of Other Pet Products by Type: % Value 2011-2016
Table 5 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021
Fressnapf Tiernahrungs GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 1 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Brandenburg
Private Label
Summary 3 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 4 Fressnapf Tiernahrungs GmbH: Competitive Position 2015
Karlie Flamingo GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 5 Karlie Flamingo GmbH: Key Facts
Summary 6 Karlie Flamingo GmbH: Operational Indicators
Competitive Positioning
Summary 7 Karlie Flamingo GmbH: Competitive Position 2015
Trixie Heimtierbedarf GmbH and Co Kg in Pet Care (germany)
Strategic Direction
Key Facts
Summary 8 Trixie Heimtierbedarf GmbH and Co KG: Key Facts
Competitive Positioning
Summary 9 Trixie Heimtierbedarf GmbH and Co KG: Competitive Position 2015
Vitakraft-werke Wührmann and Sohn GmbH and Co Kg in Pet Care (germany)
Strategic Direction
Key Facts
Summary 10 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Key Facts
Competitive Positioning
Summary 11 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Competitive Position 2015
Executive Summary
2016 Is Another Good Year for Pet Care in Germany
Elevated Status of Pets Drives Product Sophistication and Sales
Multinationals Face Growing Challenges
Specialist Retailers Hold the Fort for Store-based Retailers
Steady Growth Through Innovation Anticipated for Pet Care
Key Trends and Developments
Higher Pet Standards and Status Lead To Further Growth
Emotional Product Placement Leads To the Increased Success of Store-based Retailers
Just Like Humans - Natural and Green Solutions for Pets
Market Indicators
Table 7 Pet Populations 2011-2016
Market Data
Table 8 Sales of Pet Food by Category: Volume 2011-2016
Table 9 Sales of Pet Care by Category: Value 2011-2016
Table 10 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 11 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Pet Food: % Value 2011-2015
Table 13 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 17 Distribution of Pet Care by Format: % Value 2011-2016
Table 18 Distribution of Pet Care by Format and Category: % Value 2016
Table 19 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 21 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 22 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 12 Research Sources












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