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Polishes in Bulgaria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Polishes is among the few home care categories which exhibit a different dynamic. Polishes are products far from the essentiality of other types of home care and very different dynamics apply to consumer choice and consumer behaviour. Polishes exhibits much variance in terms of its different types, compared to other more homogenous types of home care. Also, polishes fluctuates more in terms of demand and exhibits heightened price-sensitivity.

Euromonitor International’s Polishes in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Bulgaria
POLISHES IN BULGARIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Dm Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Dm Bulgaria EOOD: Key Facts
Summary 2 Dm Bulgaria EOOD: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Dm Bulgaria EOOD: Private Label Portfolio
Competitive Positioning
Summary 4 Dm Bulgaria EOOD: Competitive Position 2015
Mexon Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 5 Mexon OOD: Key Facts
Summary 6 Mexon OOD: Operational Indicators
Competitive Positioning
Summary 7 Mexon OOD: Competitive Position 2015
Executive Summary
Growth Continues To Slow Down But Remains Positive
Innovations Lead the Way
Advertising Remains the Primary Tool of Marketers
Specialised Retailers Exhibit Strong Influence
Price Competition Threatens Long-term Growth
Key Trends and Developments
Resilience of Consumer Choice for Home Care Performance
the Power of Innovation
the Growing Influence of Private Label As A Trendsetter
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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