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Polishes in Chile

  • February 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Polishes is one of the most negatively impacted categories by the high-paced lifestyles of consumers, as due to increasingly busy lives, there is less time for polishing products with a negative impact on category sales. Floor polishing has been largely made redundant by floor materials that require less care, and shoe polishing mostly takes place outside of the home, with furniture polish the only category to record significant growth in 2015.

Euromonitor International's Polishes in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Chile
POLISHES IN CHILE
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Competitive Positioning
Summary 2 Clorox Chile SA: Competitive Position 2015
Empresas Demaria SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 3 Empresas Demaria SA: Key Facts
Competitive Positioning
Summary 4 Empresas Demaria SA: Competitive Position 2015
Industria Química Brillex SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 5 Industria Química Brillex SA: Key Facts
Competitive Positioning
Summary 6 Industria Química Brillex SA: Competitive Position 2015
SC Johnson and Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 7 SC Johnson and Son Chile Ltda: Key Facts
Competitive Positioning
Summary 8 SC Johnson and Son Chile LTDA: Competitive Position 2015
Executive Summary
Healthy Growth for Home Care Despite A Slight Impact From Economic Deceleration
Increasingly Busy Chileans Search for Convenience, Which Drives Growth of Home Care
Home Care Is Still Dominated by International Players
Modern Retailing Is Still the Main Channel for Distribution
Sluggish Performance Expected Over the Forecast Period Due To Overall Economic Performance
Key Trends and Developments
Essential and Vanity Products Lead Growth Within Home Care
Time-consuming, Outdated Or Non-essential Categories Post Slower Growth Rates
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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