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Surface Care in Ecuador

  • January 2017
  • -
  • Euromonitor International
  • -
  • 20 pages

During 2016, surface care featured the release of smaller packaging sizes in order to offer consumers cheaper formats like doypack. 2016 also saw the launch of more eco-friendly packaging. Furthermore, it is important to highlight that domestic products showed the better performance as a result of the tariff surcharge placed on imported products.

Euromonitor International’s Surface Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Ecuador
SURFACE CARE IN ECUADOR
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Calbaq SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 1 Calbaq SA: Key Facts
Summary 2 Calbaq SA: Operational Indicators
Competitive Positioning
Summary 3 Calbaq SA: Competitive Position 2016
La Fabril SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 4 La Fabril SA: Key Facts
Summary 5 La Fabril SA: Operational Indicators
Competitive Positioning
Summary 6 La Fabril SA: Competitive Position 2016
Executive Summary
Home Care Sees Slower Growth in Line With Trend in the Economy
High Number of Innovative Products and Packaging Launched in Home Care
Domestic Companies With the Better Performance
Modern Grocery Retailers Remains the Leading Distribution Channel
Lower Volume Growth Rates Are Expected Over the Forecast Period
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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