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Surface Care in Ecuador

  • January 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

The Superintendence of Market Power Control, at the end of November 2014, put into effect the new “Manual of good commercial practices for the supermarket sector and/or its suppliers”, which sets policies to prevent the abuse of market power in order to achieve fair trade and avoid unfair practices and the distortions of intermediation. These policies will benefit mainly micro, small- and medium-sized suppliers of various home care products. Moreover, surface care sales are growing healthily,...

Euromonitor International’s Surface Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Ecuador
SURFACE CARE IN ECUADOR
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Surface Care: % Value 2011-2015
Table 4 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 5 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Calbaq SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 1 Calbaq SA: Key Facts
Summary 2 Calbaq SA: Operational Indicators
Competitive Positioning
Summary 3 Calbaq SA: Competitive Position 2015
La Fabril SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 4 La Fabril SA: Key Facts
Summary 5 La Fabril SA: Operational Indicators
Competitive Positioning
Summary 6 La Fabril SA: Competitive Position 2015
Executive Summary
Home Care Records Moderate Growth As the Economy Improves
Manual of Better Business for Supermarkets Promotes Small Businesses
International Manufacturers Continue To Lead Home Care
Modern Distribution Channels Lead Sales in Most Categories
Home Care To Continue Growing in the Forecast Period
Key Trends and Developments
Multi-purpose Products That Allow Consumers To Save Money Are Key To Sales in Home Care
An Increase in the Offering of More-practical and Efficient Products With Cheaper Packaging Is Expected
Multinational Companies Continue To Lead Home Care in Ecuador
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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