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Tea in Colombia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Summary

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Colombians are not heavy drinkers of tea, and the category accounted for 6% of total retail value sales in hot drinks in 2016. However, over the review period tea register a retail volume CAGR of 4% compared with the overall category’s CAGR of 2%. While advertising remained limited, the rapid growth was supported by health and wellness trends that caught the attention of more consumers, due to the product’s antioxidant and natural slimming properties.

Euromonitor International’s Tea in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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