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Tobacco in Estonia

  • August 2015
  • -
  • Euromonitor International
  • -
  • 70 pages

In general, legal tobacco consumption remained unchanged in 2014. Effective measures against illicit products have been reducing the attractiveness and consumer base of the products and shifting their consumers towards legal alternatives. Since the decline in illegal consumption is pleasing manufacturers and lawmakers, the parties have been uniting forces. Although growth in actual consumption was not seen, anti-tobacco measures have not had the desired result or made a significant impact.

Euromonitor International's Tobacco in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless Tobacco, Smoking Tobacco, Vapour Devices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Tobacco in Estonia
TOBACCO IN ESTONIA
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Drop in Illegal Consumption Benefits Legal Sales
Brand Renewals and Vapour Devices Enliven Tobacco
Development of Vapour Devices Makes Competitive Environment More Complex
Modern Grocery Retailers Lead Cigarettes' Distribution, While Specialists Are Crucial for Other Products
Despite the Uncertain Forecast Situation, There Are Opportunities for Vapour Devices
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Country-specific Legislation
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2010-2014
Table 2 Number of Adult Smokers by Gender 2010-2014
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Cigarette Regulation
Flavoured Tobacco Product Ban
Plain Packaging
'reduced Harm'
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2010-2014
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2009-2014
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples (Pack of 20)
Production/imports/exports
Illicit Trade in Cigarettes
Market Indicators
Table 6 Illicit Trade Estimate of Cigarettes: Volume 2009-2014
Market Data
Table 7 Sales of Tobacco by Category: Volume 2009-2014
Table 8 Sales of Tobacco by Category: Value 2009-2014
Table 9 Sales of Tobacco by Category: % Volume Growth 2009-2014
Table 10 Sales of Tobacco by Category: % Value Growth 2009-2014
Table 11 Forecast Sales of Tobacco by Category: Volume 2014-2019
Table 12 Forecast Sales of Tobacco by Category: Value 2014-2019
Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2014-2019
Sources
Summary 2 Research Sources
Elgery Group Oü in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 3 Elgery Group OÜ: Key Facts
Summary 4 Elgery Group OÜ: Operational Indicators
Production
Competitive Positioning
Imperial Tobacco Estonia Oü in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 5 Imperial Tobacco Estonia OÜ: Key Facts
Summary 6 Imperial Tobacco Estonia OÜ: Operational Indicators
Production
Competitive Positioning
Summary 7 Imperial Tobacco Estonia OÜ: Competitive Position 2014
Philip Morris Eesti Oü in Tobacco (estonia)
Strategic Direction
Key Facts
Summary 8 Philip Morris Eesti OÜ Key Facts
Summary 9 Philip Morris Eesti OÜ: Operational Indicators
Production
Competitive Positioning
Summary 10 Philip Morris Eesti OÜ: Competitive Position 2014
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 11 Cigarettes: New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Cigarettes: Tobacco Blend
Cigarettes: Standard/menthol/capsule
Cigarettes: Filtered/unfiltered
Cigarettes: Carbon Filter/non-carbon Filter
Cigarettes: Cigarette Length
Cigarettes: Regular Vs Slim Vs Superslim Vs Microslim
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2009-2014
Table 16 Sales of Cigarettes by Tar Level: Value 2009-2014
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2009-2014
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2009-2014
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2009-2014
Table 20 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2009-2014
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2009-2014
Table 22 Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2009-2014
Table 23 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2009-2014
Table 24 Sales of Cigarettes by Length: % Volume 2009-2014
Table 25 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2009-2014
Table 26 Sales of Cigarettes by Pack Size: % Volume 2009-2014
Table 27 Sales of Cigarettes by Pack Type: % Volume 2009-2014
Table 28 NBO Company Shares of Cigarettes: % Volume 2010-2014
Table 29 LBN Brand Shares of Cigarettes: % Volume 2011-2014
Table 30 Sales of Cigarettes by Distribution Format: % Volume 2009-2014
Table 31 Production, Imports and Exports of Cigarettes: Total Volume 2009-2014
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2014-2019
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2014-2019
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2014-2019
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2014-2019
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2014-2019
Table 37 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2014-2019
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2014-2019
Table 39 Forecast Sales of Cigarettes by Filtered vs Non-filtered: % Volume 2014-2019
Table 40 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2014-2019
Table 41 Forecast Sales of Cigarettes by Length: % Volume 2014-2019
Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume 2014-2019
Headlines
Trends
Hand-made Vs Machine Manufactured Splits
Competitive Landscape
New Product Developments
Summary 13 Cigars: New Product Launches
Distribution
Prospects
Category Data
Table 45 Sales of Cigars by Category: Volume 2009-2014
Table 46 Sales of Cigars by Category: Value 2009-2014
Table 47 Sales of Cigars by Category: % Volume Growth 2009-2014
Table 48 Sales of Cigars by Category: % Value Growth 2009-2014
Table 49 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2009-2014
Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2009-2014
Table 51 NBO Company Shares of Cigars Excluding Cigarillos: % Volume 2010-2014
Table 52 LBN Brand Shares of Cigars Excluding Cigarillos: % Volume 2011-2014
Table 53 NBO Company Shares of Cigarillos: % Volume 2010-2014
Table 54 LBN Brand Shares of Cigarillos: % Volume 2011-2014
Table 55 Distribution of Cigars by Format: % Volume 2009-2014
Table 56 Forecast Sales of Cigars by Category: Volume 2014-2019
Table 57 Forecast Sales of Cigars by Category: Value 2014-2019
Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2014-2019
Table 59 Forecast Sales of Cigars by Category: % Value Growth 2014-2019
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
New Product Developments
Prospects
Category Data
Table 60 Sales of Smoking Tobacco by Category: Volume 2009-2014
Table 61 Sales of Smoking Tobacco by Category: Value 2009-2014
Table 62 Sales of Smoking Tobacco by Category: % Volume Growth 2009-2014
Table 63 Sales of Smoking Tobacco by Category: % Value Growth 2009-2014
Table 64 NBO Company Shares of RYO Tobacco: % Volume 2010-2014
Table 65 LBN Brand Shares of RYO Tobacco: % Volume 2011-2014
Table 66 NBO Company Shares of Pipe Tobacco: % Volume 2010-2014
Table 67 LBN Brand Shares of Pipe Tobacco: % Volume 2011-2014
Table 68 Distribution of Smoking Tobacco by Format: % Volume 2009-2014
Table 69 Forecast Sales of Smoking Tobacco by Category: Volume 2014-2019
Table 70 Forecast Sales of Smoking Tobacco by Category: Value 2014-2019
Table 71 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 72 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2014-2019
Headlines
Legislation
Trends
Distribution
Competitive Landscape
New Product Developments
Summary 14 Vapour Products: New Product Launches
Prospects
Category Data
Table 73 Sales of Vapour Devices by Category: Value 2009-2014
Table 74 Sales of Vapour Devices by Category: % Value Growth 2009-2014
Table 75 GBN Brand Rankings (GBO)/NBO of Disposable Cig-a-likes 2014
Table 76 GBN Brand Rankings (GBO)/NBO of Rechargeable Cig-a-likes (including Nicotine Cartridges) 2014
Table 77 GBN Brand Rankings (GBO)/NBO of Tank System Charging and Vapourising Devices 2014
Table 78 GBN Brand Rankings (GBO)/NBO of E-liquids 2014
Table 79 Sales of Vapour Devices by Distribution Format: % Value 2009-2014
Table 80 Forecast Sales of Vapour Devices by Category: Value 2014-2019
Table 81 Forecast Sales of Vapour Devices by Category: % Value Growth 2014-2019
Table 82 Number of Adult Vapers 2010-2014












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