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Away-From-Home Tissue and Hygiene in South Korea

  • April 2016
  • -
  • Euromonitor International
  • -
  • 19 pages

Away-from-home tissue recorded slower growth than away-from-home hygiene in 2015. For categories within AFH tissue, their sizes are much more significant and there is high potential for value-added products and premiumisation, which contributed to value growth. AFH hygiene is only made up of AFH incontinence, which is the most dynamic category and its size is about double that of its retail counterpart.

Euromonitor International's Away-from-Home Tissue and Hygiene in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Away-From-Home Tissue and Hygiene in South Korea
AWAY-FROM-HOME TISSUE AND HYGIENE IN SOUTH KOREA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2010-2015
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2013-2015
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2010-2015
Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2015
Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Executive Summary
Retail Tissue and Hygiene Maintains Growth
Increasing Concern Relating To Product Safety and Hygiene
Dominance of Leading Players Solidifies in 2015
Internet Retailing Increases Its Influence
Growth Is Set To Continue Over the Forecast Period
Key Trends and Developments
Brand Power Plays the Major Role in Consumer Choices
Manufacturers Focus on the Premium Segment Within Mature Categories
the Share of Internet Retailing Continues To Grow
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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