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Vitamins and Dietary Supplements in Ecuador

  • September 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

There is a high consumer preference for vitamins in liquid format, especially with minerals and other healthy ingredients such as magnesium chloride, due to the strong promotions made through one of the most important chains of parapharmacies in the country, Fybeca, highlighting the multiple benefits especially for the elderly preventing flu, physical exhaustion, and even cancer among other properties. Products in the effervescent format are also highly demanded, especially due to their fast abs...

Euromonitor International’s Vitamins and Dietary Supplements in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Ecuador
VITAMINS AND DIETARY SUPPLEMENTS IN ECUADOR
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Bayer SA in Consumer Health (ecuador)
Strategic Direction
Key Facts
Summary 3 Bayer SA: Key Facts
Summary 4 Bayer SA: Operational Indicators
Competitive Positioning
Summary 5 Bayer SA: Competitive Position 2016
Boehringer Ingelheim Del Ecuador Cía Ltda in Consumer Health (ecuador)
Strategic Direction
Key Facts
Summary 6 Boehringer Ingelheim del Ecuador Cía Ltda: Key Facts
Summary 7 Boehringer Ingelheim del Ecuador Cía Ltda: Operational Indicators
Competitive Positioning
Summary 8 Boehringer Ingelheim del Ecuador Cía Ltda: Competitive Position 2016
Laboratorios Carvagu SA in Consumer Health (ecuador)
Strategic Direction
Key Facts
Summary 9 Laboratorios Carvagu SA: Key Facts
Summary 10 Laboratorios Carvagu SA: Operational Indicators
Competitive Positioning
Summary 11 Laboratorios Carvagu SA: Competitive Position 2016
Quifatex SA in Consumer Health (ecuador)
Strategic Direction
Key Facts
Summary 12 Quifatex SA: Key Facts
Summary 13 Quifatex SA: Operational Indicators
Competitive Positioning
Summary 14 Quifatex SA: Competitive Position 2016
Executive Summary
Government Supports Domestic Production on Imports Substitution Strategy
Import Barriers Significantly Affect Prices Maintaining Slow Growth
Natural Ingredients Form Part of the Most Dynamic Offers in Ecuadorian Consumer Health
Marketing Campaigns Reduced To A Lower Level of Penetration
Prohibition for Selling Flu Medicines Also Affects Sales of Specific Products
Key Trends and Developments
Continuous Quality Regulations and Technical Standards Are Established by Government in Order To Improve Domestic Production Quality
Price Regulation As Public Health Integral Policy
Public Awareness of Diseases Related To Poor Eating Habits
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2013-2016
Sources
Summary 16 Research Sources












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