The report includes easily comparable data on industry value, volume, sector ation and industry share, plus full five year industry projections . It examines future problems, innovations and potential growth areas within the industry .

Scope of the Report

* Contains an executive summary and data on value, volume and sector ation

* Provides textual analysis of the market 's prospects, competitive landscape and profiles of the leading firms

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .

* Includes a five-year projection of the market


The NAFTA Toys & Games industry reaches a value of USD 26654.5 million in 2009.

The US is the leading country among the NAFTA bloc, with industry revenues of USD 21923.7 million in 2009

Canada was the fastest growing country, with a CAGR of 12.5% over the 2005–2009 period.

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Market Definition

The toys and games industry consists of the total revenues generated through the sale of activity toys (including art and craft, building sets, learning and exploration and sewing and hobby), dolls (including girls' toys), games and puzzles (including jigsaw puzzles and card games), infant/pre-school (including intellectual growth education toys and other infant toys), plush (including soft toys), ride-ons (including outdoor games and sports like driving cars, bicycles etc.) and other toys (including toys of plastics, toys of rubber, toys of textile, die-cast miniature model toys and toys of metal. This also includes action figures, youth electronics and boy character toys, which includes small racing cars etc.). The industry is valued at retail selling price (RSP) with any currency conversions calculated using constant 2009 annual average exchange rates.

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