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The agricultural testing market has grown exponentially in the last few years and this trend is projected to continue. The agricultural testing market was valued at $3,997.40 million in 2014; it is projected to reach $5,641.56 million by 2020, at a CAGR of 5.9% from 2015. The market is driven by factors such as rules and regulations laid by governments for the development of agriculture and the growing agricultural exports from all global countries. The high growth potential in developing markets and advanced technology provides new growth opportunities for market players.


The U.S. dominated the agricultural testing market in 2014, followed by Canada with shares of 41% and 24%, respectively. The agricultural testing market is projected to be dominated by the North American region, growing at a CAGR of 6.3% which is estimated to be $2,363.8 million by 2020. The overall agricultural testing market is projected to grow at 5.9% to reach $5,641.56 million by 2020. Most of the countries in Asia-Pacific witness high poverty rates, which can be decreased by encouraging faster growth of the agricultural sector. India and China are the fastest-growing agricultural testing markets in the Asia-Pacific region for the next five years, due to increasing awareness and benefits of agricultural testing.


In this report, the testing of agriculture samples is segmented based on the sample, application, and region. The agricultural testing market, based on sample, includes soil, water, manure, compost, bio-solids, seed, and others. The agricultural testing market, based on application is segmented into contaminants and quality assurance. Expansions and investments formed the most preferred growth strategy in the agricultural testing market. The purpose of adopting this strategy is that it results in increasing geographic presence and client base. The key players in this market are SGS S.A. (Switzerland), Eurofins Scientific (Luxembourg), RJ Hill Laboratories Ltd. (New Zealand), Bureau Veritas S.A. (France), and Intertek Group Plc. (U.K.). The market caters to applications, such as agriculture, landscape, and greenhouses.

Table Of Contents

Agricultural Testing Market by Sample, Application Type and Region - Global Trends and Forecast to 2020
Table of Contents

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKETS DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 PERIODIZATION CONSIDERED FOR THE AGRICULTURAL TESTING MARKET 15
1.4 CURRENCY CONSIDERED FOR THE AGRICULTURAL TESTING MARKET 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key Data from Secondary Sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key Data from Primary Sources 19
2.1.2.2 Key Industry Insights 20
2.1.2.3 Breakdown of Primaries, By Company Type, Designation and Region 20
2.2 FACTOR ANALYSIS 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Rising Population 22
2.2.2.1.1 Increase in middle-class population, 2009-2030 22
2.2.2.2 Increasing Food Demand 22
2.2.2.3 Soil Erosion 23
2.2.2.4 Contaminants 24
2.2.3 SUPPLY-SIDE ANALYSIS 24
2.2.3.1 New Technology 25
2.2.3.2 Research and Development 25
2.3 MARKET SIZE ESTIMATION 26
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 28
2.5 MARKET SHARE ESTIMATION 29
2.6 RESEARCH ASSUMPTIONS and LIMITATIONS 30
2.6.1 ASSUMPTIONS 30
2.6.2 LIMITATIONS OF THE RESEARCH STUDY 31

3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 35
4.1 ATTRACTIVE MARKETING OPPORTUNITIES IN THE AGRICULTURAL TESTING MARKET 35
4.2 AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE 36
4.3 ASIA-PACIFIC: AGRICULTURAL TESTING MARKET 37
4.4 AGRICULTURAL TESTING MARKET SIZE, BY REGION, 2014 VS. 2020 ($MILLION) 38
4.5 U.S. ACCOUNTED FOR THE LARGEST GROWTH RATE IN THE AGRICULTURAL TESTING MARKET 39
4.6 LIFE CYCLE ANALYSIS: BY REGION 40
5 MARKET OVERVIEW 41
5.1 INTRODUCTION 42
5.1.1 QUALITATIVE and QUANTITATIVE TESTING OF AGRICULTURAL SAMPLES 42
5.2 MARKET SEGMENTATION 43
5.2.1 BY APPLICATION 43
5.2.2 BY SAMPLE 43
5.2.3 BY REGION 43
5.3 MARKET DYNAMICS 44
5.3.1 DRIVERS 45
5.3.1.1 High Demand for Quality and Sustainable Agriculture Practices 45
5.3.1.2 Regulations and Legislations 45
5.3.1.3 Customized Testing Services Have Emerged as Cost- and Time-effective Solutions 46
5.3.2 RESTRAINTS 46
5.3.2.1 High Cost and Extensive Sample Preparation Require Expert Analysts to Use Advanced Testing Technologies 46
5.3.2.2 Lack of Awareness About Agriculture Regulations 47
5.3.3 OPPORTUNITIES 47
5.3.3.1 Developing Markets for Agriculture and Advanced Technology 47
5.3.4 CHALLENGES 48
5.3.4.1 Lack of Basic Supporting Infrastructure 48
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.1.1 AGRICULTURAL TESTING 49
6.2 SUPPLY CHAIN ANALYSIS 50
6.2.1 UPSTREAM PROCESS 50
6.2.1.1 RandD 50
6.2.1.2 Sample Collection 50

6.2.2 MIDSTREAM PROCESS 50
6.2.2.1 Transportation of Sample 50
6.2.2.2 Testing of Sample 50
6.2.3 DOWNSTREAM PROCESS 51
6.2.3.1 Final Result 51
6.2.3.2 Decision-making 51
6.3 PORTER'S FIVE FORCES ANALYSIS 52
6.3.1 THREAT OF NEW ENTRANTS 53
6.3.2 THREAT OF SUBSTITUTES 53
6.3.3 BARGAINING POWER OF SUPPLIERS 54
6.3.4 BARGAINING POWER OF BUYERS 54
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 55
6.4 STRATEGIC BENCHMARKING 55
6.4.1 STRATEGIC DEVELOPMENT and PRODUCT ENHANCEMENT 55
7 AGRICULTURAL TESTING MARKET, BY SAMPLE 57
7.1 INTRODUCTION 58
7.2 SOIL TESTING 59
7.2.1 SOIL PH 61
7.3 WATER TESTING 62
7.3.1 BASIC IRRIGATION SUITABILITY 63
7.3.2 ADVANCED IRRIGATION SUITABILITY 64
7.4 MANURE TESTING 65
7.4.1 MANURE ANALYSIS 66
7.5 COMPOST TESTING 66
7.5.1 COMPOST TESTING ANALYSIS 67
7.6 BIO-SOLIDS TESTING 68
7.6.1 BIO-SOLIDS ANALYSIS 69
7.7 SEED TESTING 70
7.7.1 SEED TESTING ANALYSIS 71
7.8 OTHER SAMPLES 72
8 AGRICULTURAL TESTING MARKET, BY APPLICATION 74
8.1 INTRODUCTION 75
8.2 CONTAMINANTS 75
8.2.1 TOXINS 77
8.2.2 CHEMICAL RESIDUES 77
8.2.3 PATHOGENS 78
8.2.4 OTHERS 78
8.3 QUALITY ASSURANCE 78
8.3.1 CHEMICAL QUALITY ASSURANCE 80
8.3.2 PHYSICAL QUALITY ASSURANCE 81
9 AGRICULTURAL TESTING MARKET, BY REGION 82
9.1 INTRODUCTION 83
9.2 NORTH AMERICA 85
9.2.1 U.S. 87
9.2.2 CANADA 88
9.2.3 MEXICO 89
9.3 EUROPE 90
9.3.1 U.K. 93
9.3.2 GERMANY 94
9.3.3 FRANCE 95
9.3.4 SPAIN 96
9.3.5 RUSSIA 97
9.3.6 POLAND 98
9.3.7 THE NETHERLANDS 99
9.3.8 REST OF EUROPE 101
9.4 ASIA-PACIFIC 102
9.4.1 INDIA 105
9.4.2 CHINA 106
9.4.3 JAPAN 108
9.4.4 AUSTRALIA 109
9.4.5 REST OF ASIA-PACIFIC 110
9.5 ROW (REST OF THE WORLD) 111
9.5.1 BRAZIL 112
9.5.2 ARGENTINA 114
9.5.3 OTHER ROW COUNTRIES 115
10 COMPETITIVE LANDSCAPE 117
10.1 OVERVIEW 117
10.2 MARKET SHARE ANALYSIS 118
10.3 COMPETITIVE SITUATION and TRENDS 119
10.3.1 EXPANSIONS and INVESTMENTS 120
10.3.2 ACQUISITIONS 121
11 COMPANY PROFILES 122
(Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*
11.1 SGS S.A. 123
11.2 BUREAU VERITAS S.A. 127
11.3 EUROFINS SCIENTIFIC 130
11.4 ALS LIMITED 138
11.5 R J HILL LABORATORIES LTD. 141
11.6 AGILENT TECHNOLOGIES, INC. 144
11.7 EXOVA 146
11.8 TUV NORD GROUP 148
11.9 SCS GLOBAL SERVICES 150
11.10 APAL AGRICULTURAL LABORATORY 151
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.
12 APPENDIX 153
12.1 DISCUSSION GUIDE 153
12.2 COMPANY DEVELOPMENTS 156
12.2.1 ACQUISITIONS 156
12.2.2 EXPANSIONS and INVESTMENTS 156
12.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 156
12.4 RELATED REPORTS 157


List of Tables

LIST OF TABLES

TABLE 1 TESTING OF AGRICULTURAL SAMPLES 42
TABLE 2 TYPES OF AGRICULTURAL TESTING: GLOBAL SCENARIO 49
TABLE 3 AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 58
TABLE 4 SOIL TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 60
TABLE 5 ORGANIC MATTER PERCENTAGE OVER RANGE OF CONDITIONS 60
TABLE 6 OPTIMUM PH RANGE OF PASTURE PLANTS 61
TABLE 7 LIME RECOMMENDATIONS AT SOWING 61
TABLE 8 LIME RECOMMENDATIONS ON EXISTING PASTURES 61
TABLE 9 WATER TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 63
TABLE 10 MANURE TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 66
TABLE 11 COMPOST TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 67
TABLE 12 BIO-SOLIDS TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 69
TABLE 13 SEED TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 71
TABLE 14 OTHERS TESTING MARKET, BY REGION, 2013-2020 ($MILLION) 73
TABLE 15 AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 75
TABLE 16 AGRICULTURAL TESTING FOR CONTAMINANTS MARKET SIZE, BY REGION,
2013-2020 ($MILLION) 77
TABLE 17 AGRICULTURAL TESTING FOR QUALITY ASSURANCE MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 79
TABLE 18 AGRICULTURAL TESTING FOR CHEMICAL QUALITY ASSURANCE MARKET SIZE,
BY REGION, 2013-2020 ($MILLION) 80
TABLE 19 AGRICULTURAL TESTING FOR PHYSICAL QUALITY ASSURANCE MARKET SIZE,
BY REGION, 2013-2002 ($MILLION) 81
TABLE 20 AGRICULTURAL TESTING MARKET SIZE, BY REGION, 2013-2020 ($MILLION) 84
TABLE 21 NORTH AMERICA: AGRICULTURAL TESTING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 86
TABLE 22 NORTH AMERICA: AGRICULTURAL TESTING MARKET REVENUE, BY SAMPLE TYPE, 2013 - 2020, ($MILLION) 86
TABLE 23 U.S.: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 87
TABLE 24 U.S.: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 88
TABLE 25 CANADA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 88
TABLE 26 CANADA: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 89
TABLE 27 MEXICO: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 89
TABLE 28 MEXICO: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 90
TABLE 29 EUROPE: AGRICULTURAL TESTING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 92
TABLE 30 EUROPE: AGRICULTURAL TESTING MARKET REVENUE, BY SAMPLE TYPE,
2013 - 2020, ($MILLION) 92
TABLE 31 U.K.: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 93
TABLE 32 U.K.: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 93
TABLE 33 GERMANY: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 94
TABLE 34 GERMANY: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 94
TABLE 35 FRANCE: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 95
TABLE 36 FRANCE: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 95
TABLE 37 SPAIN: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 96
TABLE 38 SPAIN: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 97
TABLE 39 RUSSIA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 97
TABLE 40 RUSSIA: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 98
TABLE 41 POLAND: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 98
TABLE 42 POLAND: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 99
TABLE 43 THE NETHERLANDS: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 100
TABLE 44 THE NETHERLANDS: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION, 2013-2020 ($MILLION) 100
TABLE 45 REST OF EUROPE: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 101
TABLE 46 REST OF EUROPE: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 102
TABLE 47 ASIA-PACIFIC: AGRICULTURAL TESTING MARKET SIZE, BY COUNTRY,
2013-2020 ($MILLION) 104
TABLE 48 ASIA PACIFIC: AGRICULTURAL TESTING MARKET REVENUE, BY SAMPLE TYPE,
2013 - 2020, ($MILLION) 104
TABLE 49 SOIL NUTRIENTS and FERTILITY RATING IN INDIA 105
TABLE 50 INDIA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 105
TABLE 51 INDIA: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 106
TABLE 52 CHINA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 107
TABLE 53 CHINA: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 107
TABLE 54 JAPAN: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE, 2013-2020 ($MILLION) 108
TABLE 55 JAPAN: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 108
TABLE 56 AUSTRALIA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 109
TABLE 57 AUSTRALIA: AGRICULTURAL TESTING MARKET VALUE, BY APPLICATION,
2013-2020 ($MILLION) 110
TABLE 58 REST OF ASIA-PACIFIC: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 110
TABLE 59 OTHERS: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 111
TABLE 60 ROW: AGRICULTURAL TESTING MARKET SIZE, BY COUNTRY, 2013-2020 ($MILLION) 111
TABLE 61 REST OF THE WORLD: AGRICULTURAL TESTING MARKET REVENUE, BY SAMPLE TYPE, 2013 - 2020, ($MILLION) 112
TABLE 62 BRAZIL: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 113
TABLE 63 BRAZIL: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 113
TABLE 64 ARGENTINA: AGRICULTURAL TESTING MARKET SIZE, BY SAMPLE,
2013-2020 ($MILLION) 114
TABLE 65 ARGENTINA: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 114
TABLE 66 OTHERS: AGRICULTURAL TESTING MARKET VALUE, BY SAMPLE,
2013-2020 ($MILLION) 115
TABLE 67 OTHERS: AGRICULTURAL TESTING MARKET SIZE, BY APPLICATION,
2013-2020 ($MILLION) 116
TABLE 68 EXPANSIONS and INVESTMENTS, 2009-2014 120
TABLE 69 ACQUISITIONS, 2009-2014 121



List of Figures

LIST OF FIGURES

FIGURE 1 AGRICULTURAL TESTING MARKET, BY SAMPLE 15
FIGURE 2 AGRICULTURAL TESTING MARKET, BY APPLICATION 15
FIGURE 3 AGRICULTURAL TESTING MARKET, BY REGION 15
FIGURE 4 AGRICULTURAL TESTING MARKET: RESEARCH DESIGN 17
FIGURE 5 GLOBAL POPULATION IS PROJECTED TO REACH AROUND 9.6 BILLION BY 2050 22
FIGURE 6 FOOD DEMAND PROJECTIONS, BY ECONOMY/REGION, 2050 (KCAL/PERSON/DAY) 23
FIGURE 7 AREAS OF CONCERN FOR SOIL DEGRADATION 24
FIGURE 8 SHARE OF AGRICULTURE IN THE GDP OF TOP 20 COUNTRIES (2006-2010) 26
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 11 DATA TRIANGULATION METHODOLOGY 29
FIGURE 12 LIMITATIONS OF THE RESEARCH STUDY 31
FIGURE 13 AGRICULTURAL TESTING MARKET SNAPSHOT, 2015 VS. 2020 33
FIGURE 14 SOIL AND WATER SAMPLES: MOST ATTRACTIVE MARKET SEGMENTS FOR INVESTMENT IN THE NEXT FIVE YEARS 33
FIGURE 15 NORTH AMERICA PROJECTED TO REGISTER HIGH GROWTH RATE, 2015-2020 34
FIGURE 16 AGRICULTURAL TESTING MARKET SIZE, BY REGION, 2015-2020 ($MILLION) 35
FIGURE 17 SOIL AND WATER SAMPLES EXPECTED TO GROW WITH HIGHEST RATE, 2015-2020 36
FIGURE 18 SOIL TESTING ACCOUNTED FOR THE LARGEST SHARE IN THE ASIA-PACIFIC AGRICULTURAL TESTING MARKET 37
FIGURE 19 LEADING MARKETS FOR AGRICULTURAL TESTING 38
FIGURE 20 AGRICULTURAL TESTING MARKET GROWTH RATE, BY COUNTRY, 2015-2020 39
FIGURE 21 ASIA-PACIFIC SEEMS TO BE A PROMISING MARKET FOR AGRICULTURAL
TESTING, 2014 40
FIGURE 22 AGRICULTURAL TESTING MARKET SEGMENTATION 43
FIGURE 23 DEMAND FOR QUALITY and SUSTAINABLE AGRICULTURAL PRACTICES DRIVE THE AGRICULTURAL TESTING MARKET 44
FIGURE 24 IMPACT OF KEY DRIVERS ON THE AGRICULTURAL TESTING MARKET 45
FIGURE 25 IMPACT OF KEY RESTRAINTS ON THE AGRICULTURAL TESTING MARKET 46
FIGURE 26 IMPACT OF KEY OPPORTUNITY ON THE AGRICULTURAL TESTING MARKET 47
FIGURE 27 IMPACT OF KEY CHALLENGE ON THE AGRICULTURAL TESTING MARKET 48
FIGURE 28 AGRICULTURAL TESTING MARKET: SUPPLY CHAIN ANALYSIS 51
FIGURE 29 PORTER'S FIVE FORCES ANALYSIS: CONSUMER AWARENESS and GOVERNMENT REGULATIONS IN AGRICULTURE ARE INCREASING COMPETITION IN THE INDUSTRY 52
FIGURE 30 STRATEGIC BENCHMARKING: EUROFINS and SGS S.A. LARGELY ADOPTED ORGANIC GROWTH STRATEGIES FOR STRATEGIC DEVELOPMENT 56
FIGURE 31 OVERVIEW: SOIL TYPE AGRICULTURAL TESTING MARKET 59
FIGURE 32 OVERVIEW: WATER TYPE AGRICULTURAL TESTING MARKET 62
FIGURE 33 OVERVIEW: MANURE TYPE AGRICULTURAL TESTING MARKET 65
FIGURE 34 OVERVIEW: COMPOST TYPE AGRICULTURAL TESTING MARKET 67
FIGURE 35 OVERVIEW: BIO-SOLIDS TYPE AGRICULTURAL TESTING MARKET 68
FIGURE 36 OVERVIEW: SEED TYPE AGRICULTURAL TESTING MARKET 70
FIGURE 37 OVERVIEW: OTHERS TYPE AGRICULTURAL TESTING MARKET 72
FIGURE 38 CONTAMINATION RISKS IN THE AGRICULTURE SECTOR 76
FIGURE 39 OVERVIEW: CONTAMINANTS AGRICULTURAL TESTING MARKET 76
FIGURE 40 OVERVIEW: QUALITY ASSURANCE AGRICULTURAL TESTING MARKET 79
FIGURE 41 GEOGRAPHIC SNAPSHOT (2015-2020): RAPIDLY GROWING MARKETS ARE EMERGING AS NEW HOTSPOTS 84
FIGURE 42 NORTH AMERICAN AGRICULTURAL TESTING MARKET: A SNAPSHOT 85
FIGURE 43 EUROPEAN AGRICULTURAL TESTING MARKET: A SNAPSHOT 91
FIGURE 44 CHINA WAS THE MARKET LEADER IN THE ASIA-PACIFIC REGION IN 2014 103
FIGURE 45 COMPANIES ADOPTED EXPANSION and INVESTMENT AS THE KEY GROWTH STRATEGY OVER THE LAST FIVE YEARS 117
FIGURE 46 THE EUROFINS GREW AT THE HIGHEST RATE BETWEEN 2010 and 2013 118
FIGURE 47 AGRICULTURAL TESTING MARKET SHARE, BY KEY COMPANY, 2014 119
FIGURE 48 EXPANSION and INVESTMENT FUELED GROWTH and INNOVATION (2009-2014) 119
FIGURE 49 BATTLE FOR MARKET SHARE: EXPANSIONS and INVESTMENTS FORMED THE MOST POPULAR GROWTH STRATEGY 120
FIGURE 50 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 122
FIGURE 51 SGS S.A.: COMPANY SNAPSHOT 123
FIGURE 52 SGS S.A.: SWOT ANALYSIS 126
FIGURE 53 BUREAU VERITAS S.A.: COMPANY SNAPSHOT 127
FIGURE 54 BUREAU VERITAS S.A.: SWOT ANALYSIS 129
FIGURE 55 EUROFINS SCIENTIFIC: COMPANY SNAPSHOT 130
FIGURE 56 EUROFINS: SWOT ANALYSIS 137
FIGURE 57 ALS LIMITED: COMPANY SNAPSHOT 138
FIGURE 58 ALS LIMITED: SWOT ANALYSIS 139
FIGURE 59 HILL LABORATORIES: SWOT ANALYSIS 143
FIGURE 60 AGILENT TECHNOLOGIES, INC.: COMPANY SNAPSHOT 144
FIGURE 61 EXOVA: COMPANY SNAPSHOT 146
FIGURE 62 TUV NORD: COMPANY SNAPSHOT 148

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