1. Market Research
  2. > Media
  3. > Music Market Trends

CHILDWISE Playground Buzz Spring Term 2017

  • May 2017
  • 29 pages
  • Childwise
Report ID: 2976837

Summary

Table of Contents

Search Inside

Playground Buzz is a brand tracking report, available in Spring, Summer and Autumn editions each year, coinciding with the academic school term in the UK.

The report is designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest.

We focus around two themes: what have children been talking about recently and what are their favourite things. Brands mentioned have been extracted and are listed as a top ten, for the whole sample and across four gender and age groups. Analysis is split to represent the differences between ‘tween’ (7-12 year olds) and ‘teen’ (13-16 year olds) boys and girls.

Every term, more than 1000 children are interviewed via the CHILDWISE schools panel. Children from school years 3 to 12 are approached to take part in the research. Interviews are carried out online in schools.

This Spring marks a number of key changes among the ‘super brands’, the reappearance of some old favourites, and the emergence of several brands that have been simmering just outside the charts for some time.

The biggest shift this Spring is that after three terms at the top of the brands talked about recently list, YouTube has moved down to fourth place. Meanwhile, Xbox, the number one brand throughout 2015, has reclaimed the top spot after briefly slipping down to number five last term after a two term reign in second place.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Global Cloud Mobile Music Services Market Analysis & Trends - Industry Forecast to 2025

  • $ 4200
  • Industry report
  • April 2017
  • by Accuray Research LLP

The Global Cloud Mobile Music Services Market is poised to grow at a CAGR of around 10.9% during the forecast period 2016 to 2025. This industry report analyzes the market estimates and forecasts of all ...

Global Cloud Mobile Music Services Market 2017-2021

  • $ 3500
  • Industry report
  • June 2017
  • by Infiniti Research Limited

About CLOUD MOBILE MUSIC SERVICES Cloud mobile music services include internet services that help users to upload their personal music collection on the cloud. These (music collections) can be later retrieved ...

Global Live Music Market 2017-2021

  • $ 3500
  • Industry report
  • June 2017
  • by Infiniti Research Limited

About Live Music Live music includes live concerts performed by artists in public places. Such concerts are organized by an event management team. The passion and love for music have led to the formation ...


ref:plp2017

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.