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Summary

The Future of the Ice Cream Market in Romania to 2019 is the result of Canadean's extensive market research. The report presents detailed analysis on the Ice Cream consumption trends in Romania, historic and forecast Ice Cream consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years.

Key Findings


Why was the report written?
- This report provides authoritative and granular data on the Ice Cream market in Romania and, in doing so fills the gaps in marketers' understanding of trends and the components of change behind them.

- Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

- Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers' behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Romania Ice Cream market, providing marketers with the essential data to understand their own, and their competitors' position in the market and the information to accurately identify where to compete in the future.

Synopsis


Detailed category coverage is provided, covering three product segments that include: Artisanal Ice Cream, Impulse Ice Cream, and Take-Home Ice Cream.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Reasons To Buy


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Table Of Contents

The Future of the Ice Cream Market in Romania to 2019
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Romania Ice Cream Market Analysis, 2009-19
2.1 Ice Cream Value Analysis, 2009-19
2.1.1 Overall Ice Cream Market Value, 2009-19
2.1.2 Ice Cream Market Value by Category, 2009-19
2.1.3 Market Growth Dynamics by Value - Ice Cream, 2009-19
2.2 Ice Cream Volume Analysis, 2009-19
2.2.1 Overall Ice Cream Market Volume, 2009-19
2.2.2 Per-Capita Consumption - Ice Cream, 2009-19
2.2.3 Ice Cream Market Volume by Category, 2009-19
2.2.4 Market Growth Dynamics by Volume - Ice Cream, 2009-19
3 Romania Artisanal Ice Cream Market Analysis, 2009-19
3.1 Artisanal Ice Cream Value Analysis, 2009-19
3.1.1 Artisanal Ice Cream Market by Value, 2009-19
3.1.2 Average Consumer Price/Kg - Artisanal Ice Cream, 2009-19
3.1.3 Artisanal Ice Cream Market Value by Segments, 2009-19
3.2 Artisanal Ice Cream Volume Analysis, 2009-19
3.2.1 Artisanal Ice Cream Market by Volume, 2009-19
3.2.2 Artisanal Ice Cream Market Volume by Segments, 2009-19
3.3 Market Growth Dynamics - Artisanal Ice Cream, 2009-19
3.3.1 Artisanal Ice Cream Market Growth Dynamics by Value, 2009-19
3.3.2 Artisanal Ice Cream Market Growth Dynamics by Volume, 2009-19
3.4 Artisanal Ice Cream Market Analysis, 2009-19
3.4.1 Artisanal Ice Cream Market by Value, 2009-19
3.4.2 Artisanal Ice Cream Market by Volume, 2009-19
3.5 On-Trade (Artisanal Ice Cream) Analysis, 2009-19
3.5.1 On-Trade (Artisanal Ice Cream) Market by Value, 2009-19
3.5.2 On-Trade (Artisanal Ice Cream) Market by Volume, 2009-19
3.6 Artisanal Ice Cream Brand Analysis, 2011-14
3.7 Artisanal Ice Cream Distribution Channel Analysis, 2011-14
4 Romania Impulse Ice Cream Market Analysis, 2009-19
4.1 Impulse Ice Cream Value Analysis, 2009-19
4.1.1 Impulse Ice Cream Market by Value, 2009-19
4.1.2 Average Consumer Price/Kg - Impulse Ice Cream, 2009-19
4.1.3 Impulse Ice Cream Market Value by Segments, 2009-19
4.2 Impulse Ice Cream Volume Analysis, 2009-19
4.2.1 Impulse Ice Cream Market by Volume, 2009-19
4.2.2 Impulse Ice Cream Market Volume by Segments, 2009-19
4.3 Market Growth Dynamics - Impulse Ice Cream, 2009-19
4.3.1 Impulse Ice Cream Market Growth Dynamics by Value, 2009-19
4.3.2 Impulse Ice Cream Market Growth Dynamics by Volume, 2009-19
4.4 Dairy-Based (Impulse Ice Cream) Analysis, 2009-19
4.4.1 Dairy-Based (Impulse Ice Cream) Market by Value, 2009-19
4.4.2 Dairy-Based (Impulse Ice Cream) Market by Volume, 2009-19
4.5 On-Trade (Impulse Ice Cream) Analysis, 2009-19
4.5.1 On-Trade (Impulse Ice Cream) Market by Value, 2009-19
4.5.2 On-Trade (Impulse Ice Cream) Market by Volume, 2009-19
4.6 Water-Based (Impulse Ice Cream) Analysis, 2009-19
4.6.1 Water-Based (Impulse Ice Cream) Market by Value, 2009-19
4.6.2 Water-Based (Impulse Ice Cream) Market by Volume, 2009-19
4.7 Impulse Ice Cream Brand Analysis, 2011-14
4.8 Impulse Ice Cream Distribution Channel Analysis, 2011-14
5 Romania Take-Home Ice Cream Market Analysis, 2009-19
5.1 Take-Home Ice Cream Value Analysis, 2009-19
5.1.1 Take-Home Ice Cream Market by Value, 2009-19
5.1.2 Average Consumer Price/Kg - Take-Home Ice Cream, 2009-19
5.1.3 Take-Home Ice Cream Market Value by Segments, 2009-19
5.2 Take-Home Ice Cream Volume Analysis, 2009-19
5.2.1 Take-Home Ice Cream Market by Volume, 2009-19
5.2.2 Take-Home Ice Cream Market Volume by Segments, 2009-19
5.3 Market Growth Dynamics - Take-Home Ice Cream, 2009-19
5.3.1 Take-Home Ice Cream Market Growth Dynamics by Value, 2009-19
5.3.2 Take-Home Ice Cream Market Growth Dynamics by Volume, 2009-19
5.4 Dairy-Based (Take-Home Ice Cream) Analysis, 2009-19
5.4.1 Dairy-Based (Take-Home Ice Cream) Market by Value, 2009-19
5.4.2 Dairy-Based (Take-Home Ice Cream) Market by Volume, 2009-19
5.5 On-Trade (Take-Home Ice Cream) Analysis, 2009-19
5.5.1 On-Trade (Take-Home Ice Cream) Market by Value, 2009-19
5.5.2 On-Trade (Take-Home Ice Cream) Market by Volume, 2009-19
5.6 Water-Based (Take-Home Ice Cream) Analysis, 2009-19
5.6.1 Water-Based (Take-Home Ice Cream) Market by Value, 2009-19
5.6.2 Water-Based (Take-Home Ice Cream) Market by Volume, 2009-19
5.7 Take-Home Ice Cream Brand Analysis, 2011-14
5.8 Take-Home Ice Cream Distribution Channel Analysis, 2011-14
6 Appendix
6.1 About Canadean
6.2 Disclaimer

List of Tables
Table 1: Category Definitions - Ice Cream Market
Table 2: Distribution Channel Definitions - Ice Cream Market
Table 3: Volume Units for Ice Cream Market
Table 4: Romania Exchange Rate RON - USD (Annual Average), 2009 - 2014
Table 5: Romania Exchange Rate RON - USD (Annual Average), 2015 - 2019 Forecast
Table 6: Romania Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Table 7: Romania Ice Cream Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 8: Romania Ice Cream Market Value (RON m) by Category, 2009-14
Table 9: Romania Ice Cream Market Value (RON m) by Category, 2014-19
Table 10: Romania Ice Cream Market Value (USD m) by Category, 2009-14
Table 11: Romania Ice Cream Market Value (USD m) by Category, 2014-19
Table 12: Romania Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Category, by Value (RON m)
Table 13: Romania Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 14: Romania Per-capita Ice Cream Consumption (Kg/head and Y-o-Y growth), 2009-19
Table 15: Romania Ice Cream Market Volume (Kg m) by Category, 2009-14
Table 16: Romania Ice Cream Market Volume (Kg m) by Category, 2014-19
Table 17: Romania Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Category, by volume (Kg m)
Table 18: Romania Artisanal Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Table 19: Romania Artisanal Ice Cream Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 20: Romania Artisanal Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Table 21: Romania Artisanal Ice Cream Market Value (RON m) by Segments, 2009-14
Table 22: Romania Artisanal Ice Cream Market Value (RON m) by Segments, 2014-19
Table 23: Romania Artisanal Ice Cream Market Value (USD m) by Segments, 2009-14
Table 24: Romania Artisanal Ice Cream Market Value (USD m) by Segments, 2014-19
Table 25: Romania Artisanal Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 26: Romania Artisanal Ice Cream Market Volume (Kg m) by Segments, 2009-14
Table 27: Romania Artisanal Ice Cream Market Volume (Kg m) by Segments, 2014-19
Table 28: Romania Artisanal Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (RON m), by Segments
Table 29: Romania Artisanal Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 30: Romania Artisanal Ice Cream Market by Value (RON m), 2009-19
Table 31: Romania Artisanal Ice Cream Market by Value (USD m), 2009-19
Table 32: Romania Artisanal Ice Cream Market by Volume (Kg m), 2009-19
Table 33: Romania On-Trade (Artisanal Ice Cream) Market by Value (RON m), 2009-19
Table 34: Romania On-Trade (Artisanal Ice Cream) Market by Value (USD m), 2009-19
Table 35: Romania On-Trade (Artisanal Ice Cream) Market by Volume (Kg m), 2009-19
Table 36: Romania Artisanal Ice Cream Market Value by Brands (RON m), 2011-14
Table 37: Romania Artisanal Ice Cream Market Value by Brands (USD m), 2011-14
Table 38: Romania Artisanal Ice Cream Market Value by Distribution Channel (RON m), 2011-14
Table 39: Romania Artisanal Ice Cream Market Value by Distribution Channel (USD m), 2011-14
Table 40: Romania Impulse Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Table 41: Romania Impulse Ice Cream Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 42: Romania Impulse Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Table 43: Romania Impulse Ice Cream Market Value (RON m) by Segments, 2009-14
Table 44: Romania Impulse Ice Cream Market Value (RON m) by Segments, 2014-19
Table 45: Romania Impulse Ice Cream Market Value (USD m) by Segments, 2009-14
Table 46: Romania Impulse Ice Cream Market Value (USD m) by Segments, 2014-19
Table 47: Romania Impulse Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 48: Romania Impulse Ice Cream Market Volume (Kg m) by Segments, 2009-14
Table 49: Romania Impulse Ice Cream Market Volume (Kg m) by Segments, 2014-19
Table 50: Romania Impulse Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (RON m), by Segments
Table 51: Romania Impulse Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 52: Romania Dairy-Based (Impulse Ice Cream) Market by Value (RON m), 2009-19
Table 53: Romania Dairy-Based (Impulse Ice Cream) Market by Value (USD m), 2009-19
Table 54: Romania Dairy-Based (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Table 55: Romania On-Trade (Impulse Ice Cream) Market by Value (RON m), 2009-19
Table 56: Romania On-Trade (Impulse Ice Cream) Market by Value (USD m), 2009-19
Table 57: Romania On-Trade (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Table 58: Romania Water-Based (Impulse Ice Cream) Market by Value (RON m), 2009-19
Table 59: Romania Water-Based (Impulse Ice Cream) Market by Value (USD m), 2009-19
Table 60: Romania Water-Based (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Table 61: Romania Impulse Ice Cream Market Value by Brands (RON m), 2011-14
Table 62: Romania Impulse Ice Cream Market Value by Brands (USD m), 2011-14
Table 63: Romania Impulse Ice Cream Market Value by Distribution Channel (RON m), 2011-14
Table 64: Romania Impulse Ice Cream Market Value by Distribution Channel (USD m), 2011-14
Table 65: Romania Take-Home Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Table 66: Romania Take-Home Ice Cream Market Value (USD m) and Growth (Y-o-Y), 2009-19
Table 67: Romania Take-Home Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Table 68: Romania Take-Home Ice Cream Market Value (RON m) by Segments, 2009-14
Table 69: Romania Take-Home Ice Cream Market Value (RON m) by Segments, 2014-19
Table 70: Romania Take-Home Ice Cream Market Value (USD m) by Segments, 2009-14
Table 71: Romania Take-Home Ice Cream Market Value (USD m) by Segments, 2014-19
Table 72: Romania Take-Home Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Table 73: Romania Take-Home Ice Cream Market Volume (Kg m) by Segments, 2009-14
Table 74: Romania Take-Home Ice Cream Market Volume (Kg m) by Segments, 2014-19
Table 75: Romania Take-Home Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Value (RON m), by Segments
Table 76: Romania Take-Home Ice Cream Market Dynamics: past and future growth rates (2009-14 and 2014-19) and market size (2009, 2014 and 2019), by Volume (Kg m), by Segments
Table 77: Romania Dairy-Based (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Table 78: Romania Dairy-Based (Take-Home Ice Cream) Market by Value (USD m), 2009-19
Table 79: Romania Dairy-Based (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Table 80: Romania On-Trade (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Table 81: Romania On-Trade (Take-Home Ice Cream) Market by Value (USD m), 2009-19
Table 82: Romania On-Trade (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Table 83: Romania Water-Based (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Table 84: Romania Water-Based (Take-Home Ice Cream) Market by Value (USD m), 2009-19
Table 85: Romania Water-Based (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Table 86: Romania Take-Home Ice Cream Market Value by Brands (RON m), 2011-14
Table 87: Romania Take-Home Ice Cream Market Value by Brands (USD m), 2011-14
Table 88: Romania Take-Home Ice Cream Market Value by Distribution Channel (RON m), 2011-14
Table 89: Romania Take-Home Ice Cream Market Value by Distribution Channel (USD m), 2011-14

List of Figures
Figure 1: Romania Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Figure 2: Romania Ice Cream Market Value (RON m) by Category, 2009-19
Figure 3: Romania Ice Cream Market Dynamics, by Category, by Market Value, 2009-19
Figure 4: Romania Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 5: Romania Per-Capita Ice Cream Consumption (Kg/head and Y-o-Y growth), 2009-19
Figure 6: Romania Ice Cream Market Volume (Kg m) by Category, 2009-19
Figure 7: Romania Ice Cream Market Dynamics, by Category, by Market Volume 2009-19
Figure 8: Romania Artisanal Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Figure 9: Romania Artisanal Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Figure 10: Romania Artisanal Ice Cream Market Value (RON m) by Segments, 2009-19
Figure 11: Romania Artisanal Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 12: Romania Artisanal Ice Cream Market Volume (Kg m) by Segments, 2009-19
Figure 13: Romania Artisanal Ice Cream Market Growth Dynamics by Value, 2009-19
Figure 14: Romania Artisanal Ice Cream Market Growth Dynamics by Volume, 2009-19
Figure 15: Romania Artisanal Ice Cream Market by Value (RON m), 2009-19
Figure 16: Romania Artisanal Ice Cream Market by Volume (Kg m), 2009-19
Figure 17: Romania On-Trade (Artisanal Ice Cream) Market by Value (RON m), 2009-19
Figure 18: Romania On-Trade (Artisanal Ice Cream) Market by Volume (Kg m), 2009-19
Figure 19: Romania Artisanal Ice Cream Market Value by Brands (RON m), 2011-14
Figure 20: Romania Artisanal Ice Cream Market Value by Distribution Channel (RON m), 2011-14
Figure 21: Romania Impulse Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Figure 22: Romania Impulse Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Figure 23: Romania Impulse Ice Cream Market Value (RON m) by Segments, 2009-19
Figure 24: Romania Impulse Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 25: Romania Impulse Ice Cream Market Volume (Kg m) by Segments, 2009-19
Figure 26: Romania Impulse Ice Cream Market Growth Dynamics by Value, 2009-19
Figure 27: Romania Impulse Ice Cream Market Growth Dynamics by Volume, 2009-19
Figure 28: Romania Dairy-Based (Impulse Ice Cream) Market by Value (RON m), 2009-19
Figure 29: Romania Dairy-Based (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Figure 30: Romania On-Trade (Impulse Ice Cream) Market by Value (RON m), 2009-19
Figure 31: Romania On-Trade (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Figure 32: Romania Water-Based (Impulse Ice Cream) Market by Value (RON m), 2009-19
Figure 33: Romania Water-Based (Impulse Ice Cream) Market by Volume (Kg m), 2009-19
Figure 34: Romania Impulse Ice Cream Market Value by Brands (RON m), 2011-14
Figure 35: Romania Impulse Ice Cream Market Value by Distribution Channel (RON m), 2011-14
Figure 36: Romania Take-Home Ice Cream Market Value (RON m) and Growth (Y-o-Y), 2009-19
Figure 37: Romania Take-Home Ice Cream Average Consumer Price (RON) and Growth (Y-o-Y), 2009-19
Figure 38: Romania Take-Home Ice Cream Market Value (RON m) by Segments, 2009-19
Figure 39: Romania Take-Home Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009-19
Figure 40: Romania Take-Home Ice Cream Market Volume (Kg m) by Segments, 2009-19
Figure 41: Romania Take-Home Ice Cream Market Growth Dynamics by Value, 2009-19
Figure 42: Romania Take-Home Ice Cream Market Growth Dynamics by Volume, 2009-19
Figure 43: Romania Dairy-Based (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Figure 44: Romania Dairy-Based (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Figure 45: Romania On-Trade (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Figure 46: Romania On-Trade (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Figure 47: Romania Water-Based (Take-Home Ice Cream) Market by Value (RON m), 2009-19
Figure 48: Romania Water-Based (Take-Home Ice Cream) Market by Volume (Kg m), 2009-19
Figure 49: Romania Take-Home Ice Cream Market Value by Brands (RON m), 2011-14
Figure 50: Romania Take-Home Ice Cream Market Value by Distribution Channel (RON m), 2011-14

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