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Alcoholic Drinks in Switzerland, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 103 pages

In 2014 the alcoholic drinks market in Switzerland experienced an increase in total volume sales after years of declining sales. Despite overall declining per capita consumption, this growth was mainly attributed to the improved performance of beer, which recovered from its woes of 2013. Stronger total volume sales of wine – the second most popular alcoholic drink in Switzerland after beer – also contributed to the growth in alcoholic drinks.

Euromonitor International's Alcoholic Drinks in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Switzerland, Euromonitor International
ALCOHOLIC DRINKS IN SWITZERLAND
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Return To Volume Growth for Alcoholic Drinks in Switzerland in 2014
Consumer Behaviour Shows A Trend Towards Quality
Multinational Beer Companies Continue To Lead
Off-trade Remains the Predominant Channel and Outperforms On-trade in 2014
Alcoholic Drinks Is Projected To See Stagnation Over the Forecast Period
Key Trends and Developments
Good Economic Climate Despite the Insecurity Caused by Political Events
Boom for Microbreweries Remains Unstoppable
Cans and Smaller Bottles See High Demand
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Feldschlösschen Getränke AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 4 Feldschlösschen Getränke AG: Key Facts
Summary 5 Feldschlösschen Getränke AG: Operational Indicators
Competitive Positioning
Summary 6 Feldschlösschen Getränke AG: Competitive Position 2014
Mosterei Möhl AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 7 Mosterei Möhl AG: Key Facts
Competitive Positioning
Summary 8 Mosterei Möhl AG: Competitive Position 2014
Mövenpick Wein AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 9 Mövenpick Wein AG: Key Facts
Summary 10 Mövenpick Wein AG: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 Mövenpick Wein AG: Private Label Portfolio
Competitive Positioning
Summary 12 Mövenpick Wein AG: Competitive Position 2014
Rimuss and Weinkellerei Rahm AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 13 Rimuss and Weinkellerei Rahm AG: Key Facts
Competitive Positioning
Summary 14 Rimuss and Weinkellerei Rahm AG: Competitive Position 2014
Schenk SA in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 15 Schenk SA: Key Facts
Competitive Positioning
Summary 16 Schenk SA: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 17 Lager by Price Band 2014
Table 22 Number of Breweries 2009-2014
Category Data
Table 23 Sales of Beer by Category: Total Volume 2009-2014
Table 24 Sales of Beer by Category: Total Value 2009-2014
Table 25 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 26 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 31 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 32 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 33 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 34 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 35 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 36 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 37 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 38 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 39 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 40 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 43 Sales of Cider/Perry: Total Volume 2009-2014
Table 44 Sales of Cider/Perry: Total Value 2009-2014
Table 45 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 46 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 59 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 60 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 18 Benchmark Brands 2014
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2009-2014
Table 79 Sales of Spirits by Category: Total Value 2009-2014
Table 80 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 81 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 87 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 89 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 90 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 92 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 93 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 94 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 95 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 96 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 97 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 98 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 99 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 100 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 101 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 102 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 103 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 104 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 105 Sales of Wine by Category: Total Volume 2009-2014
Table 106 Sales of Wine by Category: Total Value 2009-2014
Table 107 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 108 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 109 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 110 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 111 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 112 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 113 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 114 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 115 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 116 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 117 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 118 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 119 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 120 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 121 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 122 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 123 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 124 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 125 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 126 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 127 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 129 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 130 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 132 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 133 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 134 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 135 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 136 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 137 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 138 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 139 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 140 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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