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Bleach in Germany, Euromonitor International

  • April 2015
  • -
  • Euromonitor International
  • -
  • 18 pages

The overall perception of bleach remains fairly negative in Germany as it is usually more aggressive than many other household cleaners and, for this reason, consumer demand for bleach remains relatively low. In addition, regular product launches in surface care and laundry care offer a consistently increasing growing variety of pleasantly scented, mild and often even eco-friendly products, posing increased competition to bleach, thereby reducing overall volume and value sales even further. As...

Euromonitor International's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Germany, Euromonitor International
BLEACH IN GERMANY
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach by Type: % Value Analysis 2009-2014
Table 2 Sales of Bleach: Value 2009-2014
Table 3 Sales of Bleach: % Value Growth 2009-2014
Table 4 NBO Company Shares of Bleach: % Value 2010-2014
Table 5 LBN Brand Shares of Bleach: % Value 2011-2014
Table 6 Forecast Sales of Bleach: Value 2014-2019
Table 7 Forecast Sales of Bleach: % Value Growth 2014-2019
Henkel AG and Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG and Co KGaA: Key Facts
Summary 2 Henkel AG and Co KGaA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel AG and Co KGaA: Competitive Position 2014
Executive Summary
Growing Competition Slows Value Sales Growth in 2014
Demand for Convenience Major Driver of Sales
Local Player Werner and Mertz Does Well Thanks To Its Green Credentials
Product Variety and Price Levels Determine the Performance of Distribution Channels
Current High Standards Limit Potential for Future Growth
Key Trends and Developments
Help Wanted - Demographics and Consumer Lifestyles Impact Home Care Positively
Quality Beats Quantity As Consumer Lifestyle Trends Drive Demand for Sophisticated Products
Sustainability Is Not for Everyone: the Impact of New Regulations on the Competitive Landscape
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 4 Research Sources












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