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Markets Of The Future in Ghana

  • June 2014
  • -
  • Euromonitor International
  • -
  • 148 pages

Euromonitor International identifies Ghana as one of the twenty Markets of the Future that will offer the most opportunities for consumer goods companies globally. The country is one of the fastest growing and most promising economies in Sub-Saharan Africa. However, market intelligence is extremely limited in this part of the world and the business environment is complicated. Based on in-depth local research, storechecks and interviews with key market players and consumers, for the first time...

Euromonitor International identifies 20 Markets of the Future that will offer the most opportunities for consumer goods companies globally. With market intelligence extremely limited in these parts of the world and the business environments complicated, for the first time, Euromonitor International aims to provide extensive assessment of these major consumer industries. The reports offer comprehensive market sizes and brand shares for all major consumer markets, complemented by analysis of the country’s business environment, economic and demographic situation, infrastructure, communications and consumer lifestyles.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Markets of the Future market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Markets Of The Future in Ghana
MARKETS OF THE FUTURE IN GHANA
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Growth Fuelled by Diverse and Rich Natural Resources
Although the Government Is Managing Financial and Economic Risks Well, Future Challenges Await
Despite An Increase in Commodities Exports, the Current Account Deficit Widens in Ghana
Urban Population Is Set To Grow
the Country's Weak Agriculture Sector Remains A Major Source of Employment
Ghanaians Tend To Spend the Majority of Their Growing Income on Food and Drinks
Sales of All Consumer Packaged Goods Increase
Table 1 Key Indicators 2013
Table 2 Key Country Forecasts 2013-2020
Table 3 Consumer Markets Forecasts 2013-2018
Country Background
Geography
Chart 1 Location of Ghana
Table 4 Regional Statistics: Population, 2010
Chart 2 Regional Population in Ghana
Table 5 Household Monthly Incomes in Accra, US$, 2010
Government
Chart 3 Votes Distribution for John Draman Mahama, 2012
Economy
Chart 4 Real GDP Growth: Ghana vs Sub-Saharan Africa 2008-2019
Chart 5 Distribution of GDP by Economic Activity
Table 6 Economic Indicators in Ghana 2009-2013
Table 7 Economic Forecasts Ghana 2014-2018
Chart 6 Ghana's Foreign Trade 2000-2013 (US$ Million)
Table 8 Top 10 Export Partners 2009-2013
Table 9 Top 10 Import Partners 2009-2013
Business Environment
Table 10 Business Environment Indicators in Ghana 2009-2013
Demography
Table 11 Main Population Indicators 2009-2013
Table 12 Forecasts for Main Population Indicators 2009-2013
Table 13 Population Structure by Gender 2009-2013
Table 14 Population Structure by Urban vs Rural 2009-2013
Chart 7 Regional Population living in Urban Areas (% of total)
Table 15 Population Structure by Age 2009-2013
Consumer Trends
Chart 8 Gross National Income (GNI) Per Capita, Ghana vs Sub-Saharan Africa
Chart 9 Household Source of Income by Locality
Table 16 Income Statistics Ghana 2008-2013
Table 17 Consumer Spending Structure Ghana vs Africa, 2009
Chart 10 Food delivery in Accra
Chart 11 Side Street Foodservice
Energy and Environment
Chart 12 Primary Energy Supply Distribution, 2012
Chart 13 National Grid Network, 2012
Retailing
Chart 14 Melcom Plus Shopping Centre in Accra
Chart 15 Accra Mall
Chart 16 Shoprite in Accra Mall
Chart 17 Shoprite U Save Supermarket in Accra
Chart 18 Evergreen Supermarket in Accra
Chart 19 Corner Shops
Chart 20 Open Market
Communications and Technology
Table 18 Communications in Ghana 2008-2012
Transportation
Chart 21 Road System in Ghana
Table 19 Road Infrastructure in Ghana, 2012
Tourism
Table 20 Arrivals to Ghana 2009-2013
Table 21 Departures from Ghana 2009-2013
Consumer Markets
Packaged Food
Table 22 Sales of Packaged Food by Category: Value 2009-2013
Table 23 Forecast Sales of Packaged Food by Category: Value 2013-2018
Table 24 Sales of Baby Food: Value 2009-2013
Table 25 Baby Food Market Value Shares by Brand: 2013
Table 26 Forecast Sales of Baby Food: Value 2013-2018
Table 27 Sales of Bakery: Value 2009-2013
Table 28 Bakery Market Value Shares by Brand: 2013
Table 29 Forecast Sales of Bakery: Value 2013-2018
Chart 22 Bakery products
Chart 23 Bakery products
Chart 24 Bakery products
Table 30 Sales of Canned/Preserved Food: Value 2009-2013
Table 31 Canned/Preserved Food Market Value Shares by Brand: 2013
Table 32 Forecast Sales of Canned/Preserved Food: Value 2013-2018
Table 33 Sales of Confectionery: Value 2009-2013
Table 34 Confectionery Market Value Shares by Brand: 2013
Table 35 Forecast Sales of Confectionery: Value 2013-2018
Table 36 Sales of Dairy: Value 2009-2013
Table 37 Dairy Market Value Shares by Brand: 2013
Table 38 Forecast Sales of Dairy: Value 2013-2018
Table 39 Sales of Dried Processed Food: Value 2009-2013
Table 40 Dried Processed Food Market Value Shares by Brand: 2013
Table 41 Forecast Sales of Dried Processed Food: Value 2013-2018
Table 42 Sales of Frozen and Chilled Processed Food: Value 2009-2013
Table 43 Frozen and Chilled Processed Food Market Value Shares by Brand: 2013
Table 44 Forecast Sales of Frozen and Chilled Processed Food: Value 2013-2018
Table 45 Sales of Ice Cream: Value 2009-2013
Table 46 Ice Cream Market Value Shares by Brand: 2013
Table 47 Forecast Sales of Ice Cream: Value 2013-2018
Chart 25 Fan Ice Delivery Freezer
Table 48 Sales of Noodles and Pasta: Value 2009-2013
Table 49 Noodles and Pasta Market Value Shares by Brand: 2013
Table 50 Forecast Sales of Noodles and Pasta: Value 2013-2018
Table 51 Sales of Oils and Fats: Value 2009-2013
Table 52 Oils and Fats Market Value Shares by Brand: 2013
Table 53 Forecast Sales of Oils and Fats: Value 2013-2018
Table 54 Sales of Sauces, Dressings and Condiments: Value 2009-2013
Table 55 Sauces, Dressings and Condiments Market Value Shares by Brand: 2013
Table 56 Forecast Sales of Sauces, Dressings and Condiments: Value 2013-2018
Table 57 Sales of Soup: Value 2009-2013
Table 58 Soup Market Value Shares by Brand: 2013
Table 59 Forecast Sales of Soup: Value 2013-2018
Table 60 Sales of Spreads: Value 2009-2013
Table 61 Spreads Market Value Shares by Brand: 2013
Table 62 Forecast Sales of Spreads: Value 2013-2018
Table 63 Sales of Sweet and Savoury Snacks: Value 2009-2013
Table 64 Sweet and Savoury Snacks Market Value Shares by Brand: 2013
Table 65 Forecast Sales of Sweet and Savoury Snacks: Value 2013-2018
Soft Drinks
Table 66 Sales of Soft Drinks by Category: Volume 2009-2013
Table 67 Sales of Soft Drinks by Category: Value 2009-2013
Table 68 Forecast Sales of Soft Drinks by Category: Volume 2013-2018
Table 69 Forecast Sales of Soft Drinks by Category: Value 2013-2018
Chart 26 Retail of Soft Drinks in Accra
Chart 27 Retail of Soft Drinks in Accra
Table 70 Sales of Bottled Water: Value and Volume 2009-2013
Table 71 Bottled Water Market Volume Shares by Brand: 2013
Table 72 Average prices of Bottled Water in Accra: 2013
Table 73 Forecast Sales of Bottled Water: Value and Volume 2013-2018
Chart 28 Water from the Wells
Table 74 Sales of Carbonates: Value and Volume 2009-2013
Table 75 Carbonates Market Volume Shares by Brand: 2013
Table 76 Average prices of Carbonates in Accra: 2013
Table 77 Forecast Sales of Carbonates: Value and Volume 2013-2018
Table 78 Sales of Concentrates: Value 2009-2013
Table 79 Concentrates Market Value Shares by Brand: 2013
Table 80 Average prices of Concentrates in Accra: 2013
Table 81 Forecast Sales of Concentrates: Value 2013-2018
Table 82 Sales of Fruit/Vegetable Juice: Value and Volume 2009-2013
Table 83 Juice Market Volume Shares by Brand: 2013
Table 84 Average Prices of Juice in Accra: 2013
Table 85 Forecast Sales of Juice: Value and Volume 2013-2018
Chart 29 Juice Street Venders in Accra
Table 86 Sales of RTD Coffee and Tea: Value and Volume 2009-2013
Table 87 RTD Coffee and Tea Market Volume Shares by Brand: 2013
Table 88 Forecast Sales of RTD Coffee and Tea: Value and Volume 2013-2018
Table 89 Sales of Sports and Energy Drinks: Value and Volume 2009-2013
Table 90 Sports and Energy Drinks Market Volume Shares by Brand: 2013
Table 91 Average prices of Sports and Energy Drinks in Accra: 2013
Table 92 Forecast Sales of Sports and Energy Drinks: Value and Volume 2013-2018
Hot Drinks
Table 93 Sales of Hot Drinks by Category: Volume 2009-2013
Table 94 Sales of Hot Drinks by Category: Value 2009-2013
Table 95 Forecast Sales of Hot Drinks by Category: Volume 2013-2018
Table 96 Forecast Sales of Hot Drinks by Category: Value 2013-2018
Table 97 Sales of Coffee: Value and Volume 2009-2013
Table 98 Coffee Market Volume Shares by Brand: 2013
Table 99 Forecast Sales of Coffee: Volume and Value 2013-2018
Table 100 Sales of Tea: Value and Volume 2009-2013
Table 101 Tea Market Volume Shares by Brand: 2013
Table 102 Forecast Sales of Tea: Volume and Value 2013-2018
Alcoholic Drinks
Table 103 Sales of Alcoholic Drinks by Category: Volume 2009-2013
Table 104 Sales of Alcoholic Drinks by Category: Value 2009-2013
Table 105 Forecast Sales of Alcoholic Drinks by Category: Volume 2013-2018
Table 106 Forecast Sales of Alcoholic Drinks by Category: Value 2013-2018
Table 107 Sales of Beer: Value and Volume 2009-2013
Table 108 Beer Market Volume Shares by Brand: 2013
Table 109 Average Prices of Beer in Accra: 2013
Table 110 Forecast Sales of Beer: Value and Volume 2013-2018
Chart 30 Pito Beer
Chart 31 Pito Beer Distribution
Table 111 Sales of Cider/Perry: Value and Volume 2009-2013
Table 112 Cider/Perry Market Volume Shares by Brand: 2013
Table 113 Average Prices of Cider/Perry in Accra: 2013
Table 114 Forecast Sales of Cider/Perry: Value and Volume 2013-2018
Table 115 Sales of RTDs/High-Strength Premixes: Value and Volume 2009-2013
Table 116 RTDs/High-Strength Premixes Market Volume Shares by Brand: 2013
Table 117 Average prices of RTDs/High-Strength Premixes in Accra: 2013
Table 118 Forecast Sales of RTDs/High-Strength Premixes: Value and Volume 2013-2018
Table 119 Sales of Spirits: Value and Volume 2009-2013
Table 120 Spirits Market Volume Shares by Brand: 2013
Table 121 Average Prices of Spirits in Accra: 2013
Table 122 Forecast Sales of Spirits: Value and Volume 2013-2018
Table 123 Sales of Wine: Value and Volume 2009-2013
Table 124 Wine Market Volume Shares by Brand: 2013
Table 125 Forecast Sales of Wine: Value and Volume 2013-2018
Tobacco
Table 126 Sales of Tobacco by Category: Value 2009-2013
Table 127 Forecast Sales of Tobacco by Category: Value 2013-2018
Table 128 Sales of Cigarettes: Value and Volume 2009-2013
Table 129 Cigarettes Market Volume Shares by Brand: 2013
Table 130 Average Prices of Cigarettes in Accra: 2013
Table 131 Forecast Sales of Cigarettes: Volume and Value 2013-2018
Table 132 Sales of Cigars and Other Tobacco: Value 2009-2013
Table 133 Forecast Sales of Cigars and Other Tobacco: Value 2013-2018
Beauty and Personal Care
Table 134 Sales of Beauty and Personal Care by Category: Value 2009-2013
Table 135 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 136 Sales of Baby and Child-specific Products: Value 2009-2013
Table 137 Baby and Child-specific Products Market Value Shares by Brand: 2013
Table 138 Forecast Sales of Baby and Child-specific Products: Value 2013-2018
Table 139 Sales of Bath and Shower: Value 2009-2013
Table 140 Bath and Shower Market Value Shares by Brand: 2013
Table 141 Forecast Sales of Bath and Shower: Value 2013-2018
Table 142 Sales of Colour Cosmetics: Value 2009-2013
Table 143 Colour Cosmetics Market Value Shares by Brand: 2013
Table 144 Forecast Sales of Colour Cosmetics: Value 2013-2018
Table 145 Sales of Deodorants: Value 2009-2013
Table 146 Deodorants Market Value Shares by Brand: 2013
Table 147 Forecast Sales of Deodorants: Value 2013-2018
Table 148 Sales of Depilatories: Value 2009-2013
Table 149 Depilatories Market Value Shares by Brand: 2013
Table 150 Forecast Sales of Depilatories: Value 2013-2018
Table 151 Sales of Fragrances: Value 2009-2013
Table 152 Fragrances Market Value Shares by Brand: 2013
Table 153 Forecast Sales of Fragrances: Value 2013-2018
Table 154 Sales of Hair Care: Value 2009-2013
Table 155 Hair Care Market Value Shares by Brand: 2013
Table 156 Forecast Sales of Hair Care: Value 2013-2018
Table 157 Sales of Men's Grooming: Value 2009-2013
Table 158 Men's Grooming Market Value Shares by Brand: 2013
Table 159 Forecast Sales of Men's Grooming: Value 2013-2018
Table 160 Sales of Oral Care: Value 2009-2013
Table 161 Oral Care Market Value Shares by Brand: 2013
Table 162 Forecast Sales of Oral Care: Value 2013-2018
Table 163 Sales of Sets/Kits: Value 2009-2013
Table 164 Sets/Kits Market Value Shares by Brand: 2013
Table 165 Forecast Sales of Sets/Kits: Value 2013-2018
Table 166 Sales of Skin Care: Value 2009-2013
Table 167 Skin Care Market Value Shares by Brand: 2013
Table 168 Forecast Sales of Skin Care: Value 2013-2018
Table 169 Sales of Sun Care: Value 2009-2013
Table 170 Sun Care Market Value Shares by Brand: 2013
Table 171 Forecast Sales of Sun Care: Value 2013-2018
Home Care
Table 172 Sales of Home Care by Category: Value 2009-2013
Table 173 Forecast Sales of Home Care by Category: Value 2013-2018
Table 174 Sales of Air Care: Value 2009-2013
Table 175 Air Care Market Value Shares by Brand: 2013
Table 176 Forecast Sales of Air Care: Value 2013-2018
Table 177 Sales of Dishwashing: Value 2009-2013
Table 178 Dishwashing Market Value Shares by Brand: 2013
Table 179 Forecast Sales of Dishwashing: Value 2013-2018
Table 180 Sales of Home Insecticides: Value 2009-2013
Table 181 Home Insecticides Market Value Shares by Brand: 2013
Table 182 Forecast Sales of Home Insecticides: Value 2013-2018
Table 183 Sales of Laundry Care and Bleach: Value 2009-2013
Table 184 Laundry Care and Bleach Market Value Shares by Brand: 2013
Table 185 Forecast Sales of Laundry Care and Bleach: Value 2013-2018
Table 186 Sales of Surface Care and Polishes: Value 2009-2013
Table 187 Surface Care and Polishes Market Value Shares by Brand: 2013
Table 188 Forecast Sales of Surface Care and Polishes: Value 2013-2018
Table 189 Sales of Toilet Care: Value 2009-2013
Table 190 Toilet Care Market Value Shares by Brand: 2013
Table 191 Forecast Sales of Toilet Care: Value 2013-2018
Tissue and Hygiene
Table 192 Sales of Tissue and Hygiene by Category: Value 2009-2013
Table 193 Forecast Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 194 Sales of Tissue: Value 2009-2013
Table 195 Tissue Market Value Shares by Brand: 2013
Table 196 Forecast Sales of Tissue: Value 2013-2018
Table 197 Sales of Hygiene: Value 2009-2013
Table 198 Hygiene Market Value Shares by Brand: 2013
Table 199 Forecast Sales of Hygiene: Value 2013-2018
Apparel
Table 200 Sales of Apparel by Category: Value 2009-2013
Table 201 Forecast Sales of Apparel by Category: Value 2013-2018
Table 202 Sales of Clothing: Value 2009-2013
Table 203 Forecast Sales of Clothing: Value 2013-2018
Chart 32 Street Clothing Retail
Chart 33 Street Clothing Retail
Chart 34 Street Clothing Retail
Chart 35 Street Clothing Retail
Table 204 Sales of Footwear: Value 2009-2013
Table 205 Forecast Sales of Footwear: Value 2013-2018
Chart 36 Footwear Retail
Chart 37 Footwear Retail
Consumer Electronics
Table 206 Sales of Consumer Electronics: Value 2009-2013
Table 207 Forecast Sales of Consumer Electronics: Value 2013-2018
Chart 38 TV Sets Retail in Accra
Chart 39 Mobile Phone Shop in Accra
Consumer Appliances
Table 208 Sales of Consumer Appliances: Value 2009-2013
Table 209 Forecast Sales of Appliances: Value 2013-2018
Chart 40 Street Home Appliances Retail
Chart 41 Street Home Appliances Retail
Chart 42 Street Home Appliances Retail
Chart 43 Street Home Appliances Retail
Chart 44 Home Appliances Street Retail
Automotive
Table 210 Motor Vehicles in Circulation by Category: Volume 2009-2013
Table 211 Sales of New Motor Vehicles by Category: Volume 2009-2013
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