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Menswear in Italy, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 30 pages

Men's outerwear saw a considerably sharper retail volume decline in comparison to women's outerwear in 2014, with sales dropping by 4% and 2% respectively. Men's outerwear was hit harder by economic factors, with men tending to be more pragmatic in their choices. With many men having less interest in fashion in comparison to women, they were often more willing to wait longer before replacing clothes. This tendency is also supported by men's outerwear focusing more on classic styling, both...

Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:

Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Menswear in Italy, Euromonitor International
MENSWEAR IN ITALY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Inditex, Industria De Diseño Textil SA in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 1 Inditex, Industria de Diseño Textil SA: Key Facts
Competitive Positioning
Summary 2 Inditex, Industria de Diseño Textil SA: Competitive Position 2014
Retail Operations
Summary 3 Inditex, Industria de Diseño Textil SA: Retail Operational Indicators
Internet Strategy
Nike Italia SRL in Apparel and Footwear (italy)
Strategic Direction
Key Facts
Summary 4 Nike Italia SRL: Key Facts
Competitive Positioning
Summary 5 Nike Italia SRL: Competitive Position 2014
Retail Operations
Summary 6 Nike Italia SRL: Retail Operational Indicators
Internet Strategy
Executive Summary
Economic Downturn Has Heavy Impact on Sales
Retail Channels Face Growing Competition
Leaders Gain Share in Fragmented Sales
Internet Retailing Sees Strong Growth From Low Base
Ongoing Economic Concerns Set To Erode Forecast Period Sales
Key Trends and Developments
Ongoing Economic Decline Continues To Blight Apparel and Footwear Sales
Informal Retailing and Counterfeits Pose Growing Competition
Internet Becomes Increasingly Important in Driving Sales
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 7 Research Sources












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ref:plp2015

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