Table of Contents
Men's outerwear saw a considerably sharper retail volume decline in comparison to women's outerwear in 2014, with sales dropping by 4% and 2% respectively. Men's outerwear was hit harder by economic factors, with men tending to be more pragmatic in their choices. With many men having less interest in fashion in comparison to women, they were often more willing to wait longer before replacing clothes. This tendency is also supported by men's outerwear focusing more on classic styling, both...
Euromonitor International's Menswear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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In 2016, menswear, like womenswear, posted a marginal current value decline. Although men paid more attention to their appearance and became an attractive target group for manufacturers and retailers, ...
Consumers cut back on discretionary spending such as clothing in 2016. According to the Euromonitor International’s Economics and Consumers data, consumer expenditure on clothing and footwear was up ...
In France, menswear is a less mature category than womenswear. Menswear represented 32% of overall value sales of apparel in 2016, while womenswear accounted for 51%. Each of these categories generated ...