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Digital Signage M2M and IoT Applications

  • May 2015
  • -
  • Berg Insight AB
  • -
  • 50 pages

Digital Signage M2M and IoT Applications is a comprehensive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 50 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the first edition of the report:

- Detailed analysis of the digital signage industry.
- Summary of the latest industry trends and developments.
- Updated in-depth profiles of key players in the digital signage markets.
- Reviews of vendor strategies and competitive dynamics.
- Perspectives on the impact of new technological advancements.
- Extensive global and regional market forecasts lasting until 2019.

The number of connected digital signage displays will reach 63.8 million in 2019

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on display screens. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight's definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped market potential is nevertheless still vast and growth is showing no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 7.3 million units in 2014 at a compound annual growth rate (CAGR) of 18.7 percent to reach 17.2 million units by 2019. The number of digital signage displays in active use will at the same time grow at a CAGR of 20.2 percent during the next five years from 25.4 million units in 2014 to 63.8 million units in 2019.

Leading providers of digital signage solutions include media player vendors such as AOPEN, BrightSign and IAdea; CMS software providers such as Scala, RMG Networks and Four Winds Interactive; and display manufacturers such as Samsung, LG and NEC. Despite many well-known vendors active in the market, most parts of the value chain are highly fragmented where thousands of companies compete worldwide. The most recent behemoth to enter the market is Google, with the aim of making Chrome OS one of the main platforms for digital signage. Berg Insight anticipates that this will accelerate market development and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.

This report answers the following questions:

- How many connected digital signs are there worldwide?
- What is the potential market size for digital signage solutions?
- Which trends and developments are shaping the market?
- Who are the leading digital signage display, CMS and media player vendors?
- How is the competitive landscape evolving?
- How are technological advancements affecting the industry?

Executive summary

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on display screens. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight's definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped market potential is nevertheless still vast and growth is showing no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 7.3 million units in 2014 at a compound annual growth rate (CAGR) of 18.7 percent to reach 17.2 million units by 2019. The number of digital signage displays in active use will at the same time grow at a CAGR of 20.2 percent during the next five years from 25.4 million units in 2014 to 63.8 million units in 2019.

Leading providers of digital signage solutions include media player vendors such as AOPEN, BrightSign and IAdea; CMS software providers such as Scala, RMG Networks and Four Winds Interactive; and display manufacturers such as Samsung, LG and NEC. Despite many well-known vendors active in the market, most parts of the value chain are highly fragmented where thousands of companies compete worldwide. The most recent behemoth to enter the market is Google, with the aim of making Chrome OS one of the main platforms for digital signage. Berg Insight anticipates that this will accelerate market development and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.

Table Of Contents

Digital Signage M2M and IoT Applications
Table of Contents

Executive summary 1

1 Introduction ..... 2
1.1 Overview of the digital signage industry .... 2
1.2 The digital signage value chain ..... 2
1.2.1 Display screen vendors ........... 3
1.2.2 Media player vendors . 4
1.2.3 Content management system providers ........... 5
1.2.4 Installers, system integrators and network operators .... 5
1.3 Application areas . 6
1.3.1 Retail . 6
1.3.2 Office and enterprise .. 8
1.3.3 Healthcare ..... 8
1.3.4 Transportation ............ 9
1.3.5 Education .... 10
1.3.6 Foodservice . 11
1.3.7 Outdoor signage ...... 13

2 Evolution of the digital signage industry .......... 14
2.1 Advancements in technology ...... 14
2.1.1 From non-connected to connected digital signs ......... 14
2.1.2 Media player form factors...... 16
2.1.3 Display technologies 17

3 Vendor profiles ........... 18
3.1 Media player vendors ..... 18
3.1.1 Advantech ... 18
3.1.2 AOPEN ........ 19
3.1.3 Arrow Electronics ..... 20
3.1.4 BrightSign .... 21
3.1.5 Hewlett-Packard ....... 22
3.1.6 IAdea ........... 23
3.1.7 iBASE .......... 23
3.1.8 Rikomagic .... 24
3.1.9 Shuttle ......... 25
3.2 Display screen vendors .. 25
3.2.1 DynaScan .... 26
3.2.2 Elo Touch Solutions . 26
3.2.3 LG Electronics .......... 26
3.2.4 NEC Display Solutions .......... 27
3.2.5 Planar .......... 29
3.2.6 Panasonic .... 30
3.2.7 Samsung Electronics ............ 30
3.2.8 Sharp ........... 31
3.3 Content management system providers .. 32
3.3.1 BroadSign ... 32
3.3.2 Four Winds Interactive........... 33
3.3.3 Grassfish...... 34
3.3.4 Industry Weapon ...... 34
3.3.5 Rise Vision ... 35
3.3.6 RMG Networks ......... 35
3.3.7 Scala ............ 36
3.3.8 Signagelive .. 37
3.3.9 STRATACACHE ........ 38
3.3.10 Wondersign . 38

4 Forecasts and conclusions ..... 40
4.1 Market trends and drivers ............ 40
4.1.1 Modularization of the value chain ...... 40
4.1.2 The digital signage market expands .. 41
4.1.3 Industry consolidation ........... 42
4.1.4 Technological advancements drive market development ........ 43
4.1.5 Location sensing technologies enable targeted content delivery ......... 43
4.1.6 Digital signage is becoming a central platform for digital marketing .... 44
4.2 Market forecasts 44
4.2.1 Digital signage displays ........ 45
4.2.2 Media players ........... 46
4.2.3 Connectivity in digital signage ........... 47
Glossary .. 49

List of Figures

Figure 1.1: Digital signage value chain ......... 3
Figure 1.2: Examples of display form factors ............ 4
Figure 1.3: Examples of DOOH network operators ... 6
Figure 1.4: Examples of digital signs in retail stores . 7
Figure 1.5: Examples of a digital signs in an office building .. 8
Figure 1.6: An example of a digital sign in healthcare ............ 9
Figure 1.7: Information displays for transportation .. 10
Figure 1.8: Interactive whiteboard in a classroom ... 11
Figure 1.9: Digital menu boards .... 12
Figure 1.10: Infotainment program for coffee and bagel shop customers ........ 12
Figure 1.11: Digital billboard .......... 13
Figure 2.1: Local and remote management of digital signage networks ....... 15
Figure 2.2: Media player form factors ......... 16
Figure 3.1: Chromebox Commercial and Chromebase Commercial by AOPEN ....... 20
Figure 3.2: BrightSign 4K1142 media player ........... 22
Figure 3.3: MK80 and MK802 media players ........... 24
Figure 4.1: Examples of recent digital signage acquisitions (2014?2015) ..... 42
Figure 4.2: Installed base of digital signage systems (World 2013?2019) ..... 45
Figure 4.3: Digital signage display market forecast (World 2013?2019) ........ 46
Figure 4.4: Digital signage media player market forecast (World 2013?2019) ........... 47
Figure 4.5: Digital signage connectivity technologies (World 2013?2019) .... 48

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