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Haptic Technology: Applications and Global Markets

  • May 2015
  • 153 pages
  • BCC Research
Report ID: 2990057

Summary

Table of Contents

This BCC Research report presents the forecasts for haptic actuators and drivers for 2015 through 2020 by value, and forecasts for device-embedded haptic actuators and drivers for 2015 through 2020 by volume.

Use this report to:
- Classify the market size of haptic actuators and drivers by haptic actuation technologies in terms of dollars and unit sales.
- Classify the market size of haptic actuators and drivers by geographical regions in terms of dollars and unit sales.
- Receive an overview of the activities of influential companies.
- Identify the roles played by major stakeholders and players.

Highlights
- The global haptic technology actuator market reached $1.6 billion in 2014. This market is expected to grow to nearly $2.7 billion in 2015 and nearly $10.3 billion in 2020, with a CAGR (compound annual growth rate) of 30.7%.
- Mobile computing and portable devices reached $830 million in 2014. This market is expected to grow to nearly $1.4 billion in 2015 and nearly $5.2 billion in 2020, with a CAGR of 30.3%.
- The gaming segment is expected to reach $530 million in 2015 and $1.7 billion in 2020, with a CAGR of 26.6 %.

Introduction & Scope

INTRODUCTION
Haptics derives its name from the Greek word haptesthai, literally meaning ?to touch.? Haptics technologies are associated with the sense of touch, in particular about
providing the very important tactile feedback that lends completeness to a user's experience. Haptics technologies can be regarded as fallout of increased sophistication in devices. As the ability of devices to amplify user inputs grew, users were largely oblivious to the impact their imports exerted on the devices. Examples of such early realization are in the field of aviation, wherein a pilot had little idea about the extent of enormity of the powers vested in the controls of the cockpits. System designers therefore began to devise mechanisms within the user would have some idea in the form of tactile feedback about the impact of inputs provided to devices. While aviation, robotics and gaming are the early adopters of haptics, the decisive push was imparted when haptics broke into the mobile device segment.

The confluence of haptics technology with mobile devices has multiplied the effect on the market size for haptics technology. It has also triggered enormous interest about
how haptics technologies work, and how they can impact the prospects of devices that they are embedded in. In that sense, this report provides a timely analysis and forecast
of a technology that is at the frontlines of information and communications technology (ICT) innovation.

When all the hype around haptics technologies is removed, the mechanisms governing haptics technologies are quite uncomplicated. After all, haptics is about providing
tactile feedback, which in its most basic form can be conveyed through simple vibrations. However, in their quest to emulate realistic tactile responses, haptic technology designers have embarked upon an ambitious spree of actuator material and technology exploration. Much of these technologies are largely futuristic without any known market testing in place. This report provides forecasts for technologies that are well entrenched as well as for those technologies that are yet to see commercial
launch as of date.

STUDY GOALS AND OBJECTIVES
This study's goals and objectives include the following activities in regard to haptic actuators and drivers:
- Forecast the market size of haptic actuators in terms of dollars sales.
- Forecast the market size of haptic drivers in terms of dollars sales.
- Forecast the market size of devices enabled with haptic actuators and drivers in terms of shipment sales.
- Classify the market size of haptic actuators and drivers by haptic actuation technologies in terms of dollars and unit sales.
- Classify the market size of haptic actuators and drivers by end-use applications in terms of dollars and unit sales.
- Classify the market size of haptic actuators and drivers by geographical regions in terms of dollars and unit sales.
- Classify the market size of haptic actuators and drivers in individual end-use applications by haptic actuation technologies in terms of dollars and unit sales.
- Classify the market size of haptic actuators and drivers in individual end-use applications by geographical regions in terms of dollars and unit sales.
- Highlight the roles played by major stakeholders and players.
- Provide an overview of the activities of influential companies.
- Examine crucial, innovative breakthroughs by means of a detailed patent analysis.

REASONS FOR DOING THE STUDY
Haptic technologies have a fairly uncomplicated mandate, but the impact of meaningful haptic intervention is disproportionately more effective than the effort
imparted in embedding haptic technology in the respective device. Haptics technology offers designers the opportunity to create a lasting impression and provide user
experience that would have been unimaginable until a few years ago. The exponential change in user perception of haptics has happened primarily due to quantum jumps in
haptic actuation evolution. At the broadest level, haptic actuators have graduated from motor-based design to material-based designs. Reliance on materials allows designers
to free themselves from the vagaries of power supply variations in characteristics.

Having gotten a freer hand in engineering haptic responses, designers have now focused their attention to fine tuning, calibrating and targeting haptic feedback in
order to achieve maximum impact. This movement has two fronts:
- The most obvious one is on the actuation front, as explained earlier.
- The less obvious development is in the area of associated software development.

It should be clarified that the size of software and firmware licensing market is negligible as compared to the haptic actuator and driver markets. At the same time,
advances in haptic actuation have empowered haptic systems designers to engage software-based constructs in a more meaningful and effective manner. Unsurprisingly,
the most active patent holder in the haptics domain consensus activities are firmware and software management. While this report does not get into the quantification of
software market, it delves into the more effective impact it has on the hardware market.

In conclusion, this report sheds light on the unfolding progression of haptics technologies from a motor-driven, hardware influence past to a material-driven, software-enabled future. The report examines the haptic actuator dollar sales market under the following key
parameters:
- Haptic actuation technologies.
- End-use applications.
- Regional dynamics.

The report examines the haptic driver sales market under the following key parameters:
- Haptic actuation technologies.
- End-use applications.
- Regional dynamics.
The report examines the shipment sales market for device-embedded haptic actuators and drivers under the following key parameters:
- Haptic actuation technologies.
- End-use applications.
- Regional dynamics.

SCOPE OF THE REPORT
This report presents the forecasts for haptic actuators and drivers for 2015 through 2020 by value, and forecasts for device-embedded haptic actuators and drivers for
2015 through 2020 by volume. Sales values are presented in million U.S. dollars, while shipment volumes are presented in million units. All forecasts are further broken down by haptic actuation technology, end-use application and geographical region.

This report covers the following haptic actuation technologies:
- Eccentric rotating mass (ERM).
- Linear resonant actuator (LRA).
- Piezoelectric.
- Electroactive polymer (EAP).
- Others, including fluid, electric-field and acoustic wave-based.
Breakdown by end-use applications includes:
- Automotive and transportation.
- Consumer electronics and residential applications.
- Education.
- Gaming.
- Government and defense.
- Healthcare.
- Industry, energy and outdoors.
- Mobile computing and portable devices.
The regional breakdown focuses on the following geographical areas:
- The Americas.
- Europe, the Middle East and Africa (EMEA).
- Asia-Pacific (APAC).

The Executive Summary chapter provides a snapshot of the haptic actuator market, broken down by end-use applications. The chapter unravels the taxonomy of the report
with reference to quantitative and qualitative analyses. The Haptic Technologies and Market Overview chapter expounds the technology underpinning haptic actuators and drivers. It provides a closer look at the market size for haptic actuators and drivers. The chapter also covers a detailed analysis of the prospects of individual actuator technologies.

The Global Markets for End-use Applications of Haptic Technology Actuators and Drivers chapter delves into individual end-use application markets for haptic actuators
and drivers. Each end-use application is broken down along actuator technologies as well as geographical regions. The Taxonomy of the Vendor Landscape chapter provides insight into offerings, initiatives, analysis and prospects of key companies associated with haptic actuators and drivers and devices based on haptic technology. The U.S. Patent Analysis chapter covers innovations that impact haptic technologies. Patents are categorized in terms of end-use applications and technology as well on the basis of allocation by year, assignee countries and assignee organizations.

INTENDED AUDIENCE
This report provides a granular analysis of the market for haptic actuators and drivers. The report will be of value to the following industry players:
- ERM and LRA component makers for a holistic view of the market size of their offerings.
- Piezoelectric actuator component makers for a holistic view of the market size of their offerings.
- EAP, fluid-based, electric-charge based and acoustic wave based piezoelectric actuator component makers for a holistic view of the market size of their offerings.
- Semiconductor device experts engaging in haptic driver design for a holistic view of the market size of their offerings.
- Haptic technology IP developers for a holistic view of the market size of their offerings.
- Other device original equipment manufacturers (OEMs) for an overview of the market size of their offerings.
- End users and distributors.
- Academic and research institutions.
- Financial institutions.

METHODOLOGY
Both primary and secondary research methodologies were used in preparing this report. BCC Research presents an analysis across the global market for haptic
actuators and drivers based on reported revenue dollars and units shipped. We also analyzed data gathered from various research sources via the Internet. Interviews were
conducted with well-placed industry sources.

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