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Source Market Insights: Germany

  • November 2016
  • -
  • Canadean Ltd
  • -
  • 23 pages

Summary
Germany is the largest outbound market in Europe with 87.4 million trips taken in 2016 which will steadily rise to 94.7 million in 2021 . Leisure remains the most important segment, while business trips are in decline due to Germany companies cutting travel budgets. Outbound spending is expected to continue to grow to US$150.3 million in 2021

Key Findings
Germany's largest outbound group are the baby boomers with a 20.3% share. Although online booking is the most common option, the older age group prefers traditional booking methods such as the high street travel agent and they spend on average less on a international trip (US$1410 in 2016) than their European counterparts.


Synopsis
Canadean's report - “Source Market Insights: Germany” provides detailed information on the German outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

- Detailed market analysis, information, and insights, including:

- Historic and forecast tourist volumes and values covering Germany's outbound tourism sector

- Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

- Detailed analysis of the market trends in the Germany's outbound tourism sector.


Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Germany's outbound Travel and Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct the promotional efforts on most promising markets by identifying the key source and destination countries


Table Of Contents

Source Market Insights: Germany
Table of Contents
- Snapshot
- Outbound Trips by Purpose
- Booking Methods
- Outbound Spending
- Mode of Transport
- Main Destination Markets
- Total Outbound Expenditure
- Average Spending Per Trip
- Destination Focus: The Netherlands
- Destination Focus: United Kingdom
- Visa Policies
- Market Data
- Definitions
- Methodology
- About Canadean

List of Tables
Table 1: Key statistics, 2014
Table 2: What device do you generally use to book your vacations abroad?
Table 3: Outbound trips by country (in 000s)
Table 4: Outbound tourist expenditure by country (in US$ Millions)
Table 5: Average Spending Per trip by country (in US$)
Table 6: Top 5 most important activities in Holland
Table 7: Overnight stays (in millions), 2010-2019
Table 8: International departures by region (in 000's), 2012-2021
Table 9: International departures by purpose of visit (in 000's), 2012-2021
Table 10: International departures by country (in 000's), 2012-2021
Table 11: Overnight stays (in thousands), 2012-2021
Table 12: International departures by mode of transport (in 000's), 2012-2021
Table 13: Average length per outbound trip ( number of nights spent), 2012-2021
Table 14 Total outbound tourism expenditure by category (in EUR millions), 2012-2021
Table 15: Total outbound tourism expenditure by category (in US$ millions), 2012-2021
Table 16: Average outbound expenditure per resident by category (in EUR), 2012-2021
Table 17: Average outbound expenditure per resident by category (in US$), 2012-2021

List of Figures
Figure 1: Outbound trips, by purpose of visit, (in 000s)
Figure 2: Demographic Breakdown, in %
Figure 3: Booking methods
Figure 4: Outbound Expenditure (in US$)
Figure 5: Average Spend per trip(in US$)
Figure 6: Seat sold by Airline Type, 2016
Figure 7: Number of seats sold
Figure 8: Outbound trips to the Netherlands
Figure 9: Outbound trips to the UK
Figure 10: German Inbound trips in the UK by purpose

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