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Alcoholic Drinks in Brazil, Euromonitor International

  • August 2015
  • -
  • Euromonitor International
  • -
  • 85 pages

Seasonal factors, such as the late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, positively influenced alcoholic drinks’ performance in 2014. The industry also benefited from interesting new product launches, such as limited editions of Brahma and Budweiser especially made for the event and flavoured varieties of spirits such as whiskey and cachaça mixed with honey aiming to cater to consumers’ attention at a moment when the...

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Brazil, Euromonitor International
ALCOHOLIC DRINKS IN BRAZIL
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Seasonal Factors Positively Impact Alcoholic Drinks
Post-fifa World Cup Impressions and Experiences
Beer Companies Continue To Led Alcoholic Drinks Sales
Development of Distribution Channels Is Expected To Keep Moving Forward
Cost Pressures Challenge the Industry
Key Trends and Developments
Post-fifa World Cup Impressions and Experiences
Cost Pressures and Taxation Challenge Beer Players
Potential Sales of Beer and Wine Through Internet Retailing
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Cervejaria Petrópolis SA in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 4 Cervejaria Petrópolis SA: Key Facts
Summary 5 Cervejaria Petrópolis SA: Operational Indicators
Competitive Positioning
Summary 6 Cervejaria Petrópolis SA: Competitive Position 2014
Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 7 Cia Brasileira de Bebidas: Key Facts
Summary 8 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 9 Cia Brasileira de Bebidas: Competitive Position 2014
Cia Müller De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 10 Cia Müller de Bebidas: Key Facts
Competitive Positioning
Summary 11 Cia Müller de Bebidas: Competitive Position 2014
Vinhos Salton SA Indústria E Comercio in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 12 Vinhos Salton SA Indústria e Comercio: Key Facts
Summary 13 Vinhos Salton SA Indústria e Comercio: Operational Indicators
Competitive Positioning
Summary 14 Vinhos Salton SA Indústria e Comercio: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2014
Table 25 Number of Breweries 2009-2014
Category Data
Table 26 Sales of Beer by Category: Total Volume 2009-2014
Table 27 Sales of Beer by Category: Total Value 2009-2014
Table 28 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 29 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 34 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 35 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 36 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 37 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 38 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 39 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 40 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 41 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 42 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 43 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2009-2014
Table 47 Sales of Cider/Perry: Total Value 2009-2014
Table 48 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 49 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 58 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 59 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 60 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2014
Category Data
Table 78 Sales of Spirits by Category: Total Volume 2009-2014
Table 79 Sales of Spirits by Category: Total Value 2009-2014
Table 80 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 81 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 82 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 84 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 85 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 87 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 89 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 90 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 92 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 93 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 94 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 95 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 96 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 97 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 98 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 99 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 100 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 101 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 102 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 103 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 104 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 105 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Category Data
Table 106 Sales of Wine by Category: Total Volume 2009-2014
Table 107 Sales of Wine by Category: Total Value 2009-2014
Table 108 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 109 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 110 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 111 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 112 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 113 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 114 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 115 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 116 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 117 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 118 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 119 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 120 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 121 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 122 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 123 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 124 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 125 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 126 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 127 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 128 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 129 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 130 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 131 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 132 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 133 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 134 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 135 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 136 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 137 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 138 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 139 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 140 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 141 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 142 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 143 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 144 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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