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Alcoholic Drinks in Brazil, Euromonitor International

  • August 2015
  • -
  • Euromonitor International
  • -
  • 85 pages

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Seasonal factors, such as the late Carnival season, above-average temperatures and less rainfall, along with the FIFA World Cup to some extent, positively influenced alcoholic drinks’ performance in 2014. The industry also benefited from interesting new product launches, such as limited editions of Brahma and Budweiser especially made for the event and flavoured varieties of spirits such as whiskey and cachaça mixed with honey aiming to cater to consumers’ attention at a moment when the...

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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