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Childrenswear in Norway, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 20 pages

Despite some indications that Norwegian parents are becoming more interested in their children’s style and appearance, childrenswear continued to be led by brands and retailers focusing on functionality. Norwegian consumers are among the wealthiest in the world and will purchase the best available clothing for outerwear, particularly for jackets and woollen items which provide protection against the harsh winter weather. Norwegian parents favoured brands in 2014 which they considered to be the...

Euromonitor International’s Childrenswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys’ Apparel, Girls’ Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Childrenswear in Norway, Euromonitor International
CHILDRENSWEAR IN NORWAY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2009-2014
Table 2 Sales of Childrenswear by Category: Value 2009-2014
Table 3 Sales of Childrenswear by Category: % Volume Growth 2009-2014
Table 4 Sales of Childrenswear by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Childrenswear: % Value 2010-2014
Table 6 LBN Brand Shares of Childrenswear: % Value 2011-2014
Table 7 Forecast Sales of Childrenswear by Category: Volume 2014-2019
Table 8 Forecast Sales of Childrenswear by Category: Value 2014-2019
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2014-2019
Adidas Norge As in Apparel and Footwear (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2014
Retail Operations
Internet Strategy
Cubus As in Apparel and Footwear (norway)
Strategic Direction
Key Facts
Summary 4 Cubus AS: Key Facts
Summary 5 Cubus AS: Operational Indicators
Competitive Positioning
Summary 6 Cubas AS: Competitive Position 2014
Retail Operations
Summary 7 Varner-Gruppen AS: Retail Operational Indicators
Internet Strategy
Executive Summary
Solid Growth in 2014 Underpinned by the Strong Norwegian Economy
Supply-chain Improvements Lead To Lower Unit Prices
Market Still Dominated by Major Chains
Internet Retailing Goes From Strength To Strength in 2014
Negative Constant Value Growth Expected Over Forecast Period
Key Trends and Developments
Internet Retailing Grows in Significance
Competition Among Leading Players Intensifies
Health and Wellness Trends Have Strong Effects
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 8 Research Sources












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