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Energy Drinks in Nigeria

  • March 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Summary

Table of Contents

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Energy drinks continued to be popular in Nigeria (although suffering negatively from the recession) in 2016 thanks to the perception that the drinks carry aphrodisiacal effects and create energy, thus creating a market for consumers looking for a boost in their busy daily lives. On-trade sales also benefit from a booming nightclub scene and the fact that people use energy drinks to mix with alcoholic drinks for that extra lift whilst dancing the night away. In fact, energy drinks have been parti...

Euromonitor International’s Energy Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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