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Menswear in Norway, Euromonitor International

  • May 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

Although Norwegian men are still far behind Norwegian women when it comes to being imaginative about clothing and in their demand for quality, industry sources indicate that trends began to change over the review period. Despite most Norwegian men still buying clothes for their short-term functionality, increasing numbers began to take more care about the overall quality of the fabric and material they purchase. Many men, particularly in urban areas, realise that it is worth spending more money...

Euromonitor International’s Menswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Men’s Nightwear, Men’s Outerwear, Men’s Swimwear, Men’s Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Menswear in Norway, Euromonitor International
MENSWEAR IN NORWAY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Menswear: Volume 2009-2014
Table 2 Sales of Menswear: Value 2009-2014
Table 3 Sales of Menswear: % Volume Growth 2009-2014
Table 4 Sales of Menswear: % Value Growth 2009-2014
Table 5 NBO Company Shares of Menswear: % Value 2010-2014
Table 6 LBN Brand Shares of Menswear: % Value 2011-2014
Table 7 NBO Company Shares of Men's Nightwear: % Value 2010-2014
Table 8 LBN Brand Shares of Men's Nightwear: % Value 2011-2014
Table 9 NBO Company Shares of Men's Outerwear: % Value 2010-2014
Table 10 LBN Brand Shares of Men's Outerwear: % Value 2011-2014
Table 11 NBO Company Shares of Men's Swimwear: % Value 2010-2014
Table 12 LBN Brand Shares of Men's Swimwear: % Value 2011-2014
Table 13 NBO Company Shares of Men's Underwear: % Value 2010-2014
Table 14 LBN Brand Shares of Men's Underwear: % Value 2011-2014
Table 15 Forecast Sales of Menswear: Volume 2014-2019
Table 16 Forecast Sales of Menswear: Value 2014-2019
Table 17 Forecast Sales of Menswear: % Volume Growth 2014-2019
Table 18 Forecast Sales of Menswear: % Value Growth 2014-2019
Adidas Norge As in Apparel and Footwear (norway)
Strategic Direction
Key Facts
Summary 1 adidas Norge AS: Key Facts
Summary 2 adidas Norge AS: Operational Indicators
Competitive Positioning
Summary 3 adidas Norge AS: Competitive Position 2014
Retail Operations
Internet Strategy
Cubus As in Apparel and Footwear (norway)
Strategic Direction
Key Facts
Summary 4 Cubus AS: Key Facts
Summary 5 Cubus AS: Operational Indicators
Competitive Positioning
Summary 6 Cubas AS: Competitive Position 2014
Retail Operations
Summary 7 Varner-Gruppen AS: Retail Operational Indicators
Internet Strategy
Executive Summary
Solid Growth in 2014 Underpinned by the Strong Norwegian Economy
Supply-chain Improvements Lead To Lower Unit Prices
Market Still Dominated by Major Chains
Internet Retailing Goes From Strength To Strength in 2014
Negative Constant Value Growth Expected Over Forecast Period
Key Trends and Developments
Internet Retailing Grows in Significance
Competition Among Leading Players Intensifies
Health and Wellness Trends Have Strong Effects
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 20 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 25 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 8 Research Sources












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