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Scope

In this report, we share survey results on consumers’ concern and the degree to which they are addressing that concern in protecting their login credentials. Despite consumers’ efforts, the reality is that they are out-gunned by cybercriminals and others that prey on the vulnerabilities inherent in online lifestyles. Consumers therefore need assistance to combat the multitude of cyber adversaries. To that end, we also briefly describe security options Google offers to consumers.In this report, we share survey results on consumers’ concern and the degree to which they are addressing that concern in protecting their login credentials. Despite consumers’ efforts, the reality is that they are out-gunned by cybercriminals and others that prey on the vulnerabilities inherent in online lifestyles. Consumers therefore need assistance to combat the multitude of cyber adversaries. To that end, we also briefly describe security options Google offers to consumers.

Introduction

Consumers are extensively online and active. Data from Stratecast’s 2015 Connected Home survey of adults in North America provide the following online indicators.
As more of their life activities are conducted online, how concerned are consumers about the protection of their personal and private information? And, if concerned, what actions are they taking to lessen the risks of an online lifestyle—for example: stolen identities, account takeovers, and exposed personal information? In this report, we share survey results on consumers’ concern and the degree to which they are addressing that concern in protecting their login credentials. Despite consumers’ efforts, the reality is that they are out-gunned by cybercriminals and others that prey on the vulnerabilities inherent in online lifestyles. Consumers therefore need assistance to combat the multitude of cyber adversaries. To that end, we also briefly describe security options Google offers to consumers.

Consumers are Greatly Concerned about Information Protection

In our 2015 edition of the Connected Home survey, participants were asked to rate their level of concern regarding protection of private or personal information in categories. The rating for each of the categories was completed on a seven-point scale of:
1. Not at all concerned
2. Unconcerned
3. Somewhat unconcerned
4. Neither concerned nor unconcerned
5. Somewhat concerned
6. Concerned
7. Very concerned

Shown in Exhibit 2 are the five information categories that garnered the greatest overall concerned ratings (i.e., somewhat concerned to very concerned). In a virtual tie for the most overall concerned ratings were the following three categories, with the “for examples” that were presented to survey participants for clarification:

- Login Credentials – UserIDs and passwords

- Personally Identifiable Information (PII) – Name, address, phone number, social security number, date of birth, healthcare ID number, driver’s license number, passport number, etc.
- Financial Information – Bank accounts, credit/debit card number, ATM PIN, account balances, etc.

Also notable with each of these top three categories is that % or more of the survey participants chose “very concerned.” Financial Information was at the top of “very concerned” with % of the survey participants making this selection. In a signal that these three categories truly have the highest level of concern among the survey participants, the percent of survey participants choosing “very concerned” was % for Transaction History, % for Online Activity, and continued to trail off across the remaining information categories.

Table Of Contents

Easy and Free Protection of Consumers’ Login Credentials 
Table of Contents

1. EASY AND FREE PROTECTION OF CONSUMERS' LOGIN CREDENTIALS

Introduction
Consumers are Greatly Concerned about Information Protection
Zeroing in on Login Credentials
Consumers' Efforts to Reduce the Risk of Compromised Login Credentials
Google Security Options for Consumers
Stratecast - The Last Word
About Stratecast
About Frost and Sullivan

View This Report »

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