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Pharmaceutical Detailing: In-person vs. Electronic vs. Phone

  • August 2014
  • -
  • Industry Standard Research
  • -
  • 193 pages

Summary

Table of Contents

Product detailing has seen a tremendous shift in the past few years, as web-based technologies have started to replace face-to-face detail sessions. This report analyzes physicians’ experiences with electronic, in-person, and live guided telephone detail sessions, comparing volume, time, value, and outcomes. Building on data collected two years ago in ISR’s Adoption and Use of eDetailing vs. In-Person Detailing (2012), this new edition explores physicians’ concerns with eDetailing and the decline in face-to-face interaction and provides an updated look at the future of product detailing.

Report Overview

Product detailing has seen a tremendous shift in the past few years, as web-based technologies have started to replace face-to-face detail sessions. This report analyzes physicians’ experiences with electronic, in-person, and live guided telephone detail sessions, comparing volume, time, value, and outcomes. Building on data collected two years ago in ISR’s Adoption and Use of eDetailing vs. In- Person Detailing (2012), this new edition explores physicians’ concerns with eDetailing and the decline in face-to-face interaction and provides an updated look at the future of product detailing.

What you will learn in this report:

• Needs and expectations for product detail sessions
• The degree to which those needs are met by each detail type
• Perspectives on the types of products appropriate for each detail type
• The volume of detail sessions physicians actually participate in per week by detail type as well as their desired volume of details
• The change in number of details as well as in the length of details over the past two years
• Overall value of and satisfaction with each detail type

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