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Global Mobile Broadband - a Trailblazing Market - Insights and Statistics

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 167 pages

OTT and WiFi buoy the mobile broadband boom
Mobile broadband access using the 3G and now the 4G/LTE networks has continued to expand as users continue to add tablets, modems and phones to use alternative communication methods and cloud based services. In the longer term, with the increase in connected devices and the increased availability of mobile devices such as tablets and smartphones, the amount of mobile data downloaded is likely to at least double yearly for the next few years.

Long-Term Evolution (LTE) – or 4G – represents an important growth opportunity for the mobile industry, and operators around the world are investing heavily in rolling out the technology. In fact, LTE network deployment may turn out to be one of fastest technology migrations ever seen. In LTE’s favour is the fact that it allows operators a smooth migration from both legacy 3GPP and non-3GPP systems.

With competitively priced services, innovative smartphones, and an increasing range of apps, mobile broadband traffic will continue to escalate. While the capacity of the mobile network is greatly improved by LTE – as well as by increasing spectrum allocation, the physics of mobile technology is such that it will be impossible to handle all the traffic of these mobile devices over the mobile network, and an increasing portion will have to be offloaded onto fixed networks. Thus, developments in LTE will stimulate the need for fibre broadband.

LTE systems were designed primarily for data communications and do not have the circuit switched capability of previous mobile generations – therefore, on their own, LTE networks do not allow for voice or SMS. In order to offer these services, VoLTE solution need to be added to the LTE network.

With the improved coverage and penetration of LTE as well as the massive adoption of smartphones, VoLTE has become a priority throughout the world for operators that wish to bring HD voice service to their LTE customers. Nevertheless, while VoLTE services certainly offer opportunities, Over-The-Top (OTT) mobile VoIP services will attract the largest revenue market shares, at least in the short and medium term.

In fact, mobile VoIP has been skyrocketing, with millions of users around the world subscribing to one or more of the many OTT companies offering mobile VoIP apps and services. While a few forward-looking mobile operators understand the importance of accepting and even encouraging OTT services, some incumbents are applying pressure on regulators to restrict mobile VoIP. Others operators, especially in the more developed markets, are competing directly with OTT players by launching their own VoLTE services.

The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and southern Asia.

A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them. Developed markets are eating up new spectrum with a voracious appetite. WiFi could be a good customer access alternative.

A remarkable development in the WiFi market is the massive proliferation of community hotspots, also known as homespots. Globally, in just a few years, they have grown to an estimated 53 million – by comparison, commercial hotspots, which have been around for much longer, only number 8 million.

The popularity of the homespot model reflects the growing trend towards a ‘sharing economy’, where digital technology is used to empower individuals and enable them to share excess capacity in goods and services.

Fon, the pioneer of the dual SSID router for community WiFi networks, is the global leader, but other companies have followed Fon’s example and launched their own dual access WiFi systems, for example Free in France, Comcast in the US, and Liberty Global’s European subsidiaries.

In 2015, wearable technology has become a thriving industry, with an ever-broadening range of possible uses and devices, including smart watches, glasses, clothing items, skin patches, and even implants for health monitoring.

Thanks to improvements in sensor technology and apps, together with consumer adoption of smart technologies generally, smart watches are becoming increasingly popular. Since Google launched its Android Wear operating system for wearable devices in mid-2014, more and more manufacturers are starting to offer smart watches paired with smartphones – and as mobile operators begin to offer these smart watches as part of bundled packages, we see the market moving towards mainstream.

The global digital media entertainment market continues to go from strength to strength in 2015. This highly competitive industry sector is flourishing on the back of improved mobile and broadband infrastructure and consumers continue to embrace being entertained and connected via gaming, social media, video streaming and music.

Advertising models are expanding in order to capture revenue from an industry where direct revenue-generating business models are not well received by the broader public.

The next step in mobile broadband is 5G – and the 5G technology is now well and truly under development. While there are no firm standards in place, the industry is working hard at making that happen. In the meantime, the early movers are testing their own versions of the 5G technology and this is giving us information about what we can expect – what the technology will be able to deliver.

Commercial 5G is not expected to become available in any significant way until around 2020, with full deployment expected towards the end of that decade.

BuddeComm’s new report, Global Mobile Broadband – a Trailblazing Market – Insights and Statistics, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the subsequent emerging VoLTE sector, and it offers a glimpse into the future with the latest advances in 5G technology. It explores the popular OTT mobile VoIP industry and the growing importance of WiFi to the telecoms sector. Supported by insights and statistics on mobile broadband apps this report also provides valuable information at a regional level including North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Key developments:
The Asia Pacific region (APAC) overtook North America in 2014 to become the region with the largest number of LTE subscriptions.
The smartphone is the largest and fastest-growing LTE device category, followed by routers and tablets.
VoLTE has been launched in South Korea, the USA, Hong Kong, Singapore, Romania, Denmark, Japan, Germany, and Canada
Smartphones account for over 70% of global mobile handset shipments in 2015;
Nokia’s new owner, Microsoft Mobile, has a transitional right to sell mobile handsets under the Nokia brand name, but its Lumia devices will carry the Microsoft name and logo instead of Nokia.
In 2015 the number of apps available from the Apple, Google and Amazon app stores has reached around 3 million;
Including homespots, the UK has more than one WiFi hotspot for every 11 people, while globally there is more than one hotspot for every 150 people.
Community WiFi programs have been launched in France, the UK, the US, Belgium, the Netherlands, Canada, Brazil, Denmark, Poland, Spain, Japan, Israel, Russia, and Portugal, and other countries.
Telstra is rolling out its nationwide WiFi network in 2015, including Telstra built WiFi hotspots and residential homespots created by customers.
WhatsApp, which was acquired by Facebook in February 2014, added mobile VoIP to its messaging app in March 2015.
VoLTE has been launched in South Korea, the USA, Hong Kong, Singapore, Romania, Denmark, Japan, Germany, and Canada
AT&T is testing all-digital IP phone networks in the two US cities of West Delray Beach, Florida, and Carbon Hill, Alabama.
The revenue derived from global digital music sales today has finally equalled the amount derived from physical formats;
While Nintendo long resisted joining the mobile gaming market it has finally bowed to competitive pressure and announced in 2015 that it would begin publishing and offering mobile games.
Several companies have started selling smartwatches paired with Android smartphones following the launch of Google’s Android Wear, a version of its Android operating system designed for wearable devices.
With wearable devices still making their mark on the consumer market, the industry is looking at the potential of wearables in the enterprise sector – for example, being hands-free devices, smart glasses are ideal in the blue-collar business.

Data in this report is the latest available at the time of preparation and may not be for the current year
Kylie Wansink
May 2015

Table Of Contents

Global Mobile Broadband - a Trailblazing Market - Insights and Statistics
1. Global Mobile Broadband Insights and Statistics
1.1 Global market summary
1.1.1 Global mobile broadband
1.2 Global mobile subscriptions
1.3 Financial insights
1.3.1 Global mobile capital expenditure (CAPEX)
1.3.2 Software-defined networks to reduce CAPEX
1.3.3 Global mobile revenue
1.3.4 Can mobile operators afford a mobile-only strategy?
1.3.5 Data mining the next driver of mobile revenue
1.4 Global mobile broadband statistics
1.4.1 Mobile broadband connections and technology
1.4.2 Mobile data traffic
1.5 Leading global carriers
1.6 Technology insights
1.6.1 HSPA
1.6.2 LTE
1.6.3 WiMAX
1.6.4 IMS
1.6.5 5G
1.7 The spectrum issue
1.7.1 Spectrum issue more to it than meets the eye
1.7.2 White spaces overview and examples
1.8 The changing state of the industry
1.8.1 Mobile location based services (MLBS)
1.8.2 HetNet architecture
1.8.3 Small cell networks
1.8.4 Monetising mobile towers
1.8.5 Fixed Mobile Conversion
1.8.6 Mobile consolidation is unavoidable
1.8.7 FCC Open Internet Rules
1.8.8 Comparing the spectrum policies of America and China
1.8.9 The Google factor in the Obama broadband speech
1.8.10 Moving from 4G to 5G
2. The Fast Growing Long Term Evolution (LTE) Market
2.1 Global LTE overview
2.1.1 Will LTE steal the broadband revolution?
2.1.2 Global LTE subscriptions and deployments
2.1.3 Regional LTE subscriptions
2.1.4 LTE-equipped devices
2.2 Global VoLTE overview
2.2.1 Mobile VoIP more popular than VoLTE
2.2.2 iPhone 6 VoLTE will disrupt the mobile industry
2.3 First leading markets: USA and South Korea
2.3.1 VoLTE in South Korea
2.3.2 VoLTE in the USA
2.4 Further country case studies
2.4.1 VoLTE in Hong Kong
2.4.2 VoLTE in Singapore
2.4.3 VoLTE in Romania
2.4.4 VoLTE in Denmark
2.4.5 VoLTE in Germany
2.4.6 VoLTE in Japan
2.4.7 VoLTE in Canada
2.4.8 VoLTE in China
2.4.9 VoLTE in India
2.4.10 VoLTE in Russia
2.4.11 VoLTE in Spain
2.4.12 VoLTE in Tanzania
2.4.13 VoLTE in Colombia
2.4.14 VoLTE in Australia
2.4.15 VoLTE in South Africa
3. WiFi starts playing a key role in telecoms
3.1 Overview
3.2 Who will dominate the WiFi market?
3.3 WiFi and the role of the telcos
3.4 WiFi business models
3.4.1 The benefits of WiFi
3.4.2 Advertising sponsored models
3.4.3 Obstacles
3.4.4 Homespots
3.5 Venue Wifi
3.5.1 Location based services
3.6 Global WiFi market summary
3.6.1 WiFi hotspots
3.6.2 Case studies
3.7 Industry developments
3.7.1 Following free WiFi users
3.7.2 Cloud based WiFi
3.7.3 Key developments for enterprise WiFi
3.7.4 Global WiFi roaming
3.7.5 Carrier WiFi equipment market exploding
3.8 Other short-range technologies
3.8.1 Bluetooth
3.8.2 Ultra-Wideband (UWB)
4. Mobile VoIP Trends And Outlook
4.1 VoIP market summary
4.1.1 Impact on international call traffic
4.2 Mobile VoIP and OTT mobile VoIP market
4.2.1 VoLTE
4.2.2 OTT and messaging
4.3 Other VoIP market insights
4.3.1 IMS
4.3.2 HD Voice
4.3.3 Integration with UC applications
5. Smartphones And Tablets
5.1 The future of the smartphone market
5.1.1 Hardware becomes a utility platform
5.1.2 Platform for innovation and industry transformation
5.1.3 Breaking into new markets
5.1.4 Affordable smart devices
5.1.5 Enviro-friendly handsets
5.1.6 Phablets and larger screens
5.1.7 Who will dominate the WiFi market?
5.1.8 Innovation to continue
5.1.9 Look towards emerging markets for smartphone growth
5.2 Smart connected mobile devices
5.2.1 Overview
5.2.2 Operating system
5.2.3 Smartphones
5.2.4 Touchscreen tablets
5.3 Safety and security issues
6. Smart Wearables
6.1 Wearable technology
6.1.1 Wearable device categories
6.1.2 Enterprise wearable devices
6.2 Wearable wireless devices
6.2.1 Smart watches
6.2.2 Augmented reality glasses
6.2.3 E-health devices
6.3 Global wearable device statistics
6.4 Legal implications of wearables gains attention
7. Mobile Entertainment And Social Media
7.1 Portals or Apps?
7.1.1 Global mobile entertainment revenues
7.2 Mobile app insights
7.2.1 Global mobile app statistics
7.2.2 Leading free and paid apps
7.3 Social networks
7.3.1 The fickle nature of social networks Twitters turn to feel the heat
7.4 Adult services
7.5 Online and mobile dating
7.6 Mobile photo-messaging
7.6.1 Instagram
7.7 Online and mobile gaming
7.7.1 Gamification
7.8 Online and mobile gambling
7.9 Online and mobile music
7.10 Advertising a key revenue source
8. 5G Technology A Glimpse Into The Future
8.1 5G technologies and services
8.1.1 What makes 5G special?
8.2 5G platform for M2M and IoT smart homes and smart cities
8.2.1 5G for smart homes
8.2.2 5G and m-commerce
8.2.3 5G and e-government
8.2.4 5G and e-health
8.2.5 5G and e-education
8.3 Analysis - Moving from 4G to 5G
9. Regional Overviews
9.1 North America
9.1.1 USA
9.1.2 Canada
9.1.3 HSPA and LTE
9.2 Latin America
9.2.1 Brazil
9.2.2 Chile
9.2.3 Uruguay
9.2.4 Venezuela
9.3 Europe
9.3.1 Faster LTE
9.3.2 5G developments
9.3.3 Case studies
9.3.4 Europe - VoLTE developments
9.4 Africa
9.5 Middle East
9.5.1 Market overview
9.5.2 LTE
9.5.3 Bahrein
9.5.4 Iran
9.5.5 Iraq
9.5.6 Israel
9.5.7 Jordan
9.5.8 Kuwait
9.5.9 Lebanon
9.5.10 Oman
9.5.11 Qatar
9.5.12 Saudi Arabia
9.5.13 Syria
9.5.14 Turkey
9.5.15 United Arab Emirates
9.5.16 Yemen
9.6 Asia
9.6.1 Overview
9.6.2 Background
9.6.3 Development of mobile data services
9.6.4 South Korea
9.6.5 Singapore
9.7 Pacific Region
9.7.1 Australia
9.7.2 New Zealand
Table 1 Global subscriptions, unique subscribers and annual change 2009 - 2015
Table 2 Regional mobile subscribers 2009 2014
Table 3 Global mobile CAPEX 2011 - 2020
Table 4 Global telecoms CAPEX 2008 - 2015
Table 5 Global mobile and mobile data revenue 2012 - 2020
Table 6 Global mobile broadband market share by technology 2013, 2014, 2018
Table 7 Regional mobile broadband subscriptions 2010 - 2014
Table 8 Regional mobile broadband penetration 2010 - 2014
Table 9 Top ten OECD countries by wireless broadband subscriptions 2012; mid 2014
Table 10 Global mobile data traffic 2000; 2011 - 2015; 2019
Table 11 Regional mobile data traffic growth forecast 2014 - 2019
Table 12 Global top 20 mobile operators by connections and revenue Mid 2014
Table 13 Global top 13 mobile parent carriers by consolidated mobile subscribers 2014
Table 14 Worldwide LTE subscribers 2011 - 2020
Table 15 Worldwide LTE growth 2010 - 2015
Table 16 Global smartphone operating system market share 2010 - 2014; 2018
Table 17 Worldwide LBS subscribers 2008 2015
Table 18 Worldwide MLBS revenue 2007; 2009; 2011; 2013 2015; 2019
Table 19 Historical regional MLBS revenue 2009
Table 20 African tower industry 2009 - 2015
Table 21 Global LTE subscribers and annual change 2011 - 2020
Table 22 Global LTE network growth 2010 - 2015
Table 23 Regional market share of global LTE subscriptions 2012 - 2014
Table 24 LTE as percentage of all mobile connections 2014; 2019
Table 25 LTE equipped devices by category 2013; 2015
Table 26 Global homespots by the major providers 2014
Table 27 Global Bluetooth market 2012 - 2015
Table 28 Global smart connected device shipments by price band 2013; 2014; 2018
Table 29 Global smartphone operating system market share 2010 - 2014
Table 30 Global smartphone shipments 2009 2015
Table 31 Global smartphone share of handset market 2009 - 2015
Table 32 Global top five smartphone vendors shipments and growth 2012 - 2014
Table 33 Global top five smartphone vendors annual market share 2012 - 2014
Table 34 Global top five smartphone vendors Q4 market share 2013; 2014
Table 35 Global tablet shipments 2010 2015
Table 36 Global top five tablet suppliers market share Q2 2013; Q2 2014
Table 37 Global tablet operating system market share 2010 - 2015
Table 38 Global wearable devices by category market share 2013 - 2015
Table 39 Global wearable device shipments 2011 - 2019
Table 40 Global - wearable device spending 2013; 2020
Table 41 Global - mobile entertainment revenues 2011 - 2017
Table 42 Global - leading app store competitors by number of apps 2012 - 2014
Table 43 Global top 5 fastest growing app categories - 2014
Table 44 Global largest social networks by user numbers 2014
Table 45 Global subscribers to digital music services 2010 - 2014
Table 46 Global - digital music revenue 2007 - 2014
Table 47 USA - mobile data traffic 2011 - 2015
Table 48 Verizon Wireless LTE device on network 2011 - 2014
Table 49 Canada - mobile broadband subscribers by type 2010 2014
Table 50 Brazil - LTE subscribers by operator 2013 - 2014
Table 51 Chile - mobile broadband (3G) connections 2009 - 2014
Table 52 Chile - mobile broadband connections, penetration by technology 2009 - 2014
Table 53 Chile - mobile broadband market share by operator 2013 - 2014
Table 54 Uruguay - mobile broadband subscribers and penetration rates 2008 - 2014
Table 55 Venezuela - mobile broadband subscribers 2009 - 2015
Table 56 Sweden - LTE subscribers 2010 - 2014
Table 57 Sweden - mobile data services traffic 2002 - 2014
Table 58 Spain - mobile broadband subscribers by operator 2010 - 2013
Table 59 Mobile broadband revenue and annual change 2003 - 2013
Table 60 Mobile broadband subscribers 2012 - 2015
Table 61 Mobile broadband subscribers and penetration 2012 - 2015
Table 62 MTN Irancell data revenue as percentage of total revenue 2009 - 2014
Table 63 Zain total daily data volume 2010 - 2014
Table 64 Active mobile broadband subscriptions 2010 - 2015
Table 65 Active mobile broadband subscriptions 2010 - 2014
Table 66 Zain Total daily data volume 2010 - 2014
Table 67 Active mobile broadband subscriptions 2011 - 2015
Table 68 Active mobile broadband subscriptions 2008 - 2015
Table 69 Active mobile broadband subscriptions 2008 - 2015
Table 70 Active mobile broadband subscriptions 2008 - 2015
Table 71 Active Mobile Broadband Subscriptions 2009 - 2014
Table 72 Turkcell mobile broadband revenue 2010 - 2014
Table 73 Vodafone data usage 2011 2014
Table 74 2G and 3G subscribers 2009 Q3 2014
Table 75 UAE mobile broadband subscribers and penetration 2010 - 2015
Table 76 Active mobile broadband subscriptions 2011 - 2015
Table 77 Asia total mobile broadband subscribers and market share 2008 2015
Table 78 Japan mobile broadband subscribers 2009 - 2014
Table 79 South Korea - KT and SK Telecom WiBro subscribers 2006 2014
Table 80 South Korea - LTE mobile subscribers by operator 2011 2015
Table 81 Singapore - wireless broadband subscribers and penetration 2007 - 2015
Table 82 Singapore: mobile subscribers - 2G, 3G and 4G, prepaid v. postpaid January 2015
Table 83 Singapore 4G / LTE mobile subscribers 2013 - 2015
Table 84 Australia - wireless broadband subscribers by access type 2009 - 2014
Table 85 Australia - mobile broadband subscribers by mobile network operator 2007 - 2014
Table 86 Australia - estimated mobile broadband data downloaded in Petabytes 2007 - 2013; 2015
Table 87 Australia - Estimated mobile broadband revenues and annual change 2007 - 2015
Table 88 New Zealand - mobile broadband revenue 2009 - 2014
Table 89 New Zealand - mobile broadband traffic 2010 - 2014
Table 90 New Zealand - mobile broadband subscribers 2011 - 2014
Chart 1 Global subscriptions, unique subscribers and annual change 2009 2014
Chart 2 Global evolution of mobile CAPEX 2010 - 2020
Chart 3 Global top 13 mobile carriers by subscribers 2014
Chart 4 Worldwide LTE subscriber forecast to 2020
Chart 5 LTE subscriber share by region 2014
Chart 6 Smartphone manufacturers' annual market share 2012; 2014
Chart 7 Smartphone manufacturers' quarterly market share Q4 2014
Chart 8 Global wearable devices by category at a glance 2013 - 2015
Chart 9 Australia - overview of mobile broadband subscribers by mobile network operator 2007 - 2014
Chart 10 Australia - estimated mobile broadband data downloaded in petabytes 2007 - 2013; 2015
Exhibit 1 Defined: HSDPA, HSUPA, HSPA, HSPA+
Exhibit 2 WiMAX Forum
Exhibit 3 What is IMS?
Exhibit 4 White Spaces
Exhibit 5 Mobile infrastructure running out of steam
Exhibit 6 Indoor Location Based Services
Exhibit 7 Flyer handed out by the FCC
Exhibit 8 The Power of 5G
Exhibit 9 LTE definition
Exhibit 10 VoLTE launches April 2015
Exhibit 11 VoLTE: data first, voice second
Exhibit 12 WiFi Direct
Exhibit 13 WiFi Hotspot 2.0
Exhibit 14 Case Study Shopping Centres
Exhibit 15 Case Study Airline Lounges
Exhibit 16 Bluetooth SIG
Exhibit 17 VoIP market selected key developments
Exhibit 18 What is IMS?
Exhibit 19 Open Handset Alliance
Exhibit 20 Wearable smart rings
Exhibit 21 Monitoring swimmers
Exhibit 22 Healthcare monitoring for the elderly
Exhibit 23 Mobile apps examples
Exhibit 24 Top 5 free leading apps App Store and Google Play Q1 2014
Exhibit 25 Top 5 paid leading apps App Store and Google Play Q1 2014
Exhibit 26 Foursquare
Exhibit 27 Mobile video communication: FaceTime and Google Talk
Exhibit 28 Mobile Location Based Advertising (MLBA)
Exhibit 29 The Power of 5G
Exhibit 30 The Power of 5G
Exhibit 31 LTE launches in the Middle East

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