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Argentina - Broadband and Broadcasting Market - Insights, Statistics and Analysis

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 24 pages

Although Argentina's broadband penetration is the third highest in Latin America, after Uruguay and Chile, economic and political difficulties during the last decade have impacted on sector investments, with the result that average download speeds, at about 5.5Mb/s, are relatively low for the region. The average speed ranks Argentina 120th of 190 countries surveyed.

To boost fixed broadband uptake, regulations need to promote further competition. The two fixed-line incumbents Telefónica de Argentina and Telecom Argentina dominate the ADSL market, offering similar services and together controlling about 68% of all broadband connections in the country. The only meaningful competition is from the cable modem platform, with services offered by Grupo Clarín. However, political strife in recent years has put the company at risk, obliging it to separate its operations, including its broadband division Cablevisión (providing services branded as FiberTel) into separate entities as part of new media legislation introduced in 2013.

A national connectivity plan, dubbed Argentina Conectada', involves the deployment of broadband services and free-to-air digital TV to underserved parts of the country. The plan, launched by the government in October 2010, is to be implemented over five years. State-owned satellite company Arsat is responsible for the project.

Argentina's pay TV market is the most mature in Latin America. The country has one of the highest rates of pay TV penetration, with about two homes out of three subscribing to services. Pay TV households are evenly distributed, with penetration in the major cities only slightly higher than in the rest of the country.

Grupo Clarín's Cablevisión is the country's leading pay TV operator with about 36% of the market; DirecTV is the second largest player, with a 20% share; Supercanal, Telecentro, and Red Intercable have approximately 6% to 7% each; the remaining 25% of the market is shared among small local companies and cooperatives.

This report provides an overview of Argentina's broadband and pay TV markets, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:
Grupo Clarin invests in bundled services; Netflix streaming accounts for a fifth of broadband traffic; Argentina approves Argentina Digital Bill, enabling telcos to provide audiovisual services; Fecosur plans to launch an IPTV-based pay TV service by the end of 2014; broadcasting watchdog AFSCA approves Grupo Clarin's asset divestment plan; TVFuego builds a GPON network; Argentina Conectada requires ARS8 million investment; AT&T agrees to buy DirectTV operations in the US and Latin America; more than 30 telecom cooperatives awarded pay TV licences; DTT population coverage reaches 85% by mid-2014; Supreme Court rejects appeals against ban on telcos' ability to provide broadcasting services, including IPTV and VoD services; Telecom Personal launches WiFi service; company operational data to Q1 2015; recent market developments.

Companies covered in this report include:
Telefónica de Argentina, Telecom Argentina, Grupo Clarín, Cablevisión, Claro, VeloCom, Netizen, Phonevision/Omnivision, Telpin, DirecTV, Supercanal, Telecentro, Red Intercable, Arsat, MercadoLibre.

Table Of Contents

Argentina - Broadband and Broadcasting Market - Insights, Statistics and Analysis
1. Synopsis
2. Broadband access market
2.1 Overview
2.1.1 Broadband statistics
2.1.2 Broadband market analysis
2.1.3 National Broadband Plan
3. Forecasts fixed broadband market 2015; 2020
3.1 Scenario 1 higher broadband growth
3.2 Scenario 2 lower broadband growth
3.3 Notes on scenario forecasts
3.4 Broadband players
3.4.1 Overview
3.4.2 Telefónica de Argentina (Speedy)
3.4.3 Telecom Argentina (Arnet)
3.4.4 Cablevisión (FiberTel)
3.5 Cable modems
3.6 Asymmetrical Digital Subscriber Line (ADSL)
3.7 Fibre-to-the-Premises (FttP) networks
3.8 Wireless broadband
3.9 Media convergence
3.9.1 Bundled services models
3.9.2 Broadband TV (IPTV)
3.9.3 OTT developments
4. Digital economy
4.1 E-government
4.2 E-education
4.3 E-commerce
4.3.1 Overview of e-commerce in Argentina
4.3.2 MercadoLibre
4.4 Online banking
5. Digital media
6. Broadcasting
6.1 Pay TV overview
6.1.1 Pay TV statistics
6.2 Regulatory issues
6.2.1 Background
6.2.2 Audiovisual Communications Law
6.2.3 Kirchner vs Clarín
6.3 Cable TV
6.3.1 Grupo Clarín
6.3.2 Cablevisión
6.3.3 Cablevisión/Multicanal merger
6.4 Satellite-based digital pay TV developments
6.5 Digital Terrestrial TV (DTTV)
7. Related reports
Table 1 Internet users and user penetration 1996 - 2014
Table 2 Internet users and user penetration 2005 - 2014
Table 3 Fixed broadband subscribers and penetration rates 2001 - 2014
Table 4 Fixed broadband market share by technology 2003 - 2014
Table 5 Forecast broadband subscribers higher growth scenario 2015; 2020
Table 6 Forecast broadband subscribers lower growth scenario 2015; 2020
Table 7 Telefónica Argentina broadband subscribers 2001 - 2013
Table 8 Telecom Argentina broadband subscribers 2003 - 2014
Table 9 Telecom Argentina broadband ARPU 2011 - 2014
Table 10 FiberTel broadband subscribers 2003 - 2015
Table 11 Cable modem subscribers and penetration rates 2001 - 2014
Table 12 ADSL subscribers and penetration rates 2001 - 2014
Table 13 Argentina B2C e-commerce spending 2005 - 2013
Table 14 Facebook users and penetration 2008 - 2013
Table 15 Pay TV (cable and satellite) subscribers and penetration rates 1999 - 2013
Table 16 Pay TV operators' market share 2010 - 2012
Table 17 Cablevisión cable TV subscribers 2000 2015
Chart 1 Internet users and user penetration 2005 2014
Chart 2 Fixed broadband subscribers and penetration rates 2001 2014
Chart 3 Fixed broadband technologies at a glance 2003 - 2014
Chart 4 Broadband market share by provider 2003 - 2013
Chart 5 Broadband market share at a glance 2003 - 2013
Chart 6 Evolution of pay TV in Argentina 2000 - 2013
Exhibit 1 Grupo Clarín at a glance

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