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Kenya - Mobile Market - Insights, Statistics and Analysis

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 39 pages

Kenya's mobile market has continued to show strong growth in the number of mobile subscribers. This has translated into sustained revenue growth for operators as they develop mobile data services on the back of heavy investments in technologies and infrastructure upgrades. Some market consolidation has occurred following the acquisition by Airtel and Safaricom of Essar Telecom's yuMobile business. Competition has nevertheless presented challenges to the profitability of network operators, encouraging them to streamline operations and develop revenue streams from services such as mobile data, m-commerce and m-banking. In mid-2014 the regulator compelled Safaricom to open up its popular M-Pesa platform to rival networks. To develop fourth generation (LTE) technology, the government has pursued an open-access approach, though Safaricom pulled out of the proposed consortium which would operate the network. A number of MVNO licences awarded since 2014 have added to the competitive mix.

Key developments:
Safaricom's 13.6 million active M-Pesa subscribers migrated to a Mobile Money Platform provided by Huawei; Finserve launches services as an MVNO, reports 400,000 subscribers by end-2014; Safaricom contracts Nokia Networks to develop LTE-A network, shares capacity on its LTE infrastructure; Orange Kenya closes CDMA network; Safaricom and Bharti Airtel acquire Essar Telecom's assets and subscribers; Dubai Bank Kenya partners with Rapid Communications to develop the M-SASA mobile banking platform; Safaricom begins to deploy LTE networks in key cities, signs deal with MoneyGram to enable international remittances into M-Pesa accounts; Viettel withdraws bid to acquire Telecom Kenya from Orange group; One Network Area initiative expands to include mobile data and mobile money services; handset device market showing stronger growth for 3G and LTE-enabled devices than 2G; new MVNO licences awarded; government's open-access approach to licensing LTE network revised; report update includes the regulator's market data to December 2014, telcos' operating and financial data to Q1 2015, recent market developments.

Companies mentioned in this report:
Safaricom (Vodafone); Bharti Airtel (formerly Zain, Celtel); Essar Telecom Kenya (Yu, formerly Econet); Telkom Kenya (Orange, France Telecom); Huawei Technologies; ZTE; Alcatel-Lucent; Nokia Networks.

Table Of Contents

Kenya - Mobile Market - Insights, Statistics and Analysis
1. Synopsis
2. Overview of Kenya's mobile market
2.1 General statistics
2.2 Mobile voice
2.2.1 Prepaid cards
2.2.2 Special regional tariffs
2.2.3 Price war
2.3 Mobile statistics
2.4 Mobile broadband/data
2.4.1 SMS
2.4.2 MMS
2.5 Forecasts
2.5.1 Forecast mobile subscribers 2015; 2018
2.5.2 Notes on scenario forecasts
3. Regulatory issues
3.1 Roaming
3.1.1 International roaming
3.2 Mobile Termination Rates (MTRs)
3.3 International gateways
3.4 Mobile Number Portability (MNP)
3.5 Network sharing
3.6 Quality of Service (QoS) control
3.6.1 QoS survey 2009
3.6.2 QoS survey 2010
3.7 SIM card registration
3.8 Taxes
3.9 Tariff regulation
3.10 MVNO licences
4. Mobile infrastructure
4.1 Analogue networks
4.2 Digital networks
4.2.1 Global System for Mobiles (GSM)
4.2.2 Code Division Multiple Access (CDMA)
4.2.3 UMTS (3G)
4.2.4 Long-term Evolution (LTE)
4.3 Other infrastructure developments
4.3.1 GPRS and EDGE
4.3.2 VoIP/VoLTE
4.4 Satellite mobile
5. Major mobile operators
5.1 Mobile market shares
5.2 Safaricom
5.2.1 Privatisation and IPO
5.2.2 Financial results
5.2.3 Network development and operations
5.3 Bharti Airtel Kenya (formerly Zain, Celtel, KenCell)
5.3.1 Equity transactions 2004-2010
5.3.2 Financial results
5.3.3 Network development and operations
5.4 Essar Telecom Kenya (yuMobile, formerly Econet)
5.4.1 Six years of licence disputes
5.4.2 Network development and operations
5.4.3 Shutdown
5.4.4 Company sale
5.5 Orange Kenya (Telkom Kenya)
5.6 Mobile Virtual Network Operators (MVNOs)
6. Mobile content and applications
6.1 Flashback
6.2 Mobile money transfer, m-banking
6.2.1 M-Pesa (Safaricom)
6.2.2 ZAP, Airtel Money
6.2.3 yuCash (Essar)
6.2.4 Orange Money
6.2.5 Other services
6.3 Mobile TV
6.4 Satellite mobile
7. Handsets
7.1 Counterfeit handsets
8. Related reports
Table 1 Mobile services revenue and investments 2008- 2014
Table 2 Historic - Mobile subscribers and penetration rate in Kenya 1999 - 2004
Table 3 Mobile subscribers and penetration rate in Kenya 2005 - 2016
Table 4 SMS traffic 2012 - 2014
Table 5 MMS traffic 2012 - 2014
Table 6 Forecast mobile subscribers 2015; 2018
Table 7 Market share of subscribers by operator 2010 - 2014
Table 8 Safaricom ARPU 2007 - 2013
Table 9 Safaricom subscribers 2010 - 2015
Table 10 Safaricom revenue 2011 - 2015
Table 11 Safaricom revenue by sector 2010 - 2015
Table 12 Airtel Kenya subscribers 2010 - 2014
Table 13 Zain Kenya ARPU 2006 - 2009
Table 14 Historic - Essar Telecom subscribers 2010 - 2014
Table 15 Orange Kenya revenue 2010 - 2014
Table 16 Orange Kenya mobile subscribers 2011 - 2014
Table 17 Mobile money transfer statistics 2011 - 2014
Table 18 Safaricom - M-Pesa revenue 2008 - 2015
Chart 1 - Mobile subscribers and penetration rate in Kenya 2005 2016
Chart 2 Market share of subscribers by operator 2010 2014
Exhibit 1 Texting elephants
Exhibit 2 Job offers by SMS
Exhibit 3 Emergency rescue scheme for Lake Victoria

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